The 'Golden Arches Cone' Awards McDonald's Soft Serve for Life
References: qsrmagazine
In honor of National Ice Cream Day on July 16th, McDonald's has created a new treat called the 'Golden Arches Cone.' However, don't look for the soft serve ice cream on menus at McDonald's locations. The QSR chain will serve exactly one Golden Arches Cone on July 16th, and the lucky recipient will also receive free soft serve cones for life.
The Golden Arches Cone is part of McDonald's grander summer celebration for National Ice Cream Day. Along with the lifetime prize, McDonald's will be giving away free soft serve ice creams between 2 and 5 PM local time. All consumers have to do is download McDonald's mobile app to redeem a free vanilla cone.
The Golden Arches Cone itself has some flash to it. Rather than the standard cookie cone, this one will be made of faux gold.
The Golden Arches Cone is part of McDonald's grander summer celebration for National Ice Cream Day. Along with the lifetime prize, McDonald's will be giving away free soft serve ice creams between 2 and 5 PM local time. All consumers have to do is download McDonald's mobile app to redeem a free vanilla cone.
The Golden Arches Cone itself has some flash to it. Rather than the standard cookie cone, this one will be made of faux gold.
Trend Themes
1. National Ice Cream Day - Disruptive innovation opportunity: Create special promotions or limited-edition treats to celebrate National Ice Cream Day and attract more customers.
2. Free Soft Serve Promotions - Disruptive innovation opportunity: Offer free soft serve ice creams for a limited time to drive foot traffic and increase brand awareness.
3. Mobile App Redemption - Disruptive innovation opportunity: Develop a mobile app that allows customers to redeem exclusive promotions or discounts for a competitive advantage in the fast-food industry.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Introduce unique promotions or limited-time offers to differentiate from competitors and increase customer loyalty in the fast food industry.
2. QSR (quick Service Restaurants) Industry - Disruptive innovation opportunity: Embrace technology-based solutions like mobile apps to enhance convenience and improve the customer experience in the QSR industry.
3. Hospitality and Food Service - Disruptive innovation opportunity: Incorporate creative promotions and experiences to attract more customers and increase revenue in the hospitality and food service industry.
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