Keycraft's GoGoPod is Packed with Back-to-School Stationery
Laura McQuarrie — July 11, 2019 — Life-Stages
References: keycraftuk & toyworldmag
Inspired by the kind of excitement that can be generated by surprise-inside collectible toys, Keycraft launched its GoGoPod Surprise Pencil Case capsule, which is filled with useful back-to-school goods. The unboxing experience involves removing the wrapper and opening the capsule into two parts to reveal 14 pieces of novelty stationery products like pencils, pencil toppers and more. As well as serving as a fun kind of packaging, the capsule can also be used as a storage pencil case. Due to the nature of the surprise-inside product from Keycraft, the contents of the pencil case can vary, making it possible for friends to swap the items they receive from the case.
While surprise-inside toys are popular among kids, this concept is now also being introduced to other categories for youth products.
While surprise-inside toys are popular among kids, this concept is now also being introduced to other categories for youth products.
Trend Themes
1. Surprise-inside Packaging - Disruptive innovation opportunity: Explore the use of surprise-inside packaging in various industries to enhance the unboxing experience and create engagement with consumers.
2. Novelty Stationery Products - Disruptive innovation opportunity: Develop unique and novelty stationery items that can be packaged in surprise-filled cases to appeal to younger consumers and create excitement around back-to-school shopping.
3. Product Customization and Swapping - Disruptive innovation opportunity: Implement a system that allows consumers to customize and swap the contents of surprise-filled cases, fostering a sense of community and social interaction.
Industry Implications
1. Toy and Collectible Industry - Disruptive innovation opportunity: Incorporate surprise-inside packaging to existing toy and collectible products, offering a unique and engaging experience for children and collectors alike.
2. Stationery Industry - Disruptive innovation opportunity: Introduce surprise-filled pencil cases and other stationery products with novelty elements to attract younger consumers and differentiate from traditional school supplies.
3. Subscription Box Industry - Disruptive innovation opportunity: Create subscription services that provide surprise-filled stationery products on a regular basis, offering a curated and exciting experience for subscribers.
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