La Tortilla Factory Now Offers Various Non-GMO Tortilla Options
Katherine Pendrill — October 24, 2016 — Lifestyle
References: latortillafactory & preparedfoods
In response to changing consumers preferences, La Tortilla Factory recently debuted a new lineup of GMO-free tortilla options. Not only are the new wraps free of GMOs, but they also feature other healthy updates such as low-carb recipes and paired-down ingredient lists.
The new GMO-free tortilla collection consists of four options, each of which is designed especially for conscious consumers. The tortillas come in whole-wheat, flour, corn-flour and vegetable varieties and each is made with 20 percent fewer ingredients than other brands. Despite using less ingredients, the products still boast the taste and texture of authentic tortillas. As La Tortilla Factory's Chief Innovation Officer Sam Tamayo explains, "More than ever, consumers are choosing fresher, simpler foods. We really heard them when they said they want fewer, healthier ingredients."
The new GMO-free tortilla collection consists of four options, each of which is designed especially for conscious consumers. The tortillas come in whole-wheat, flour, corn-flour and vegetable varieties and each is made with 20 percent fewer ingredients than other brands. Despite using less ingredients, the products still boast the taste and texture of authentic tortillas. As La Tortilla Factory's Chief Innovation Officer Sam Tamayo explains, "More than ever, consumers are choosing fresher, simpler foods. We really heard them when they said they want fewer, healthier ingredients."
Trend Themes
1. Non-gmo Foods - Non-GMO food products are becoming more in-demand as consumer preferences shift towards healthier and simpler ingredients.
2. Low-carb Products - Low-carb food options are becoming increasingly popular as consumers seek to adopt healthier lifestyles.
3. Minimal Ingredient Lists - Consumer demand for simpler and fresher foods is driving the trend towards products with fewer and more easily recognizable ingredients.
Industry Implications
1. Food Manufacturing - Manufacturers of food products are presented with an opportunity to innovate by offering healthier and simpler food options to meet the growing demand.
2. Organic and Natural Foods - The organic and natural food industry is poised to benefit from the shift in consumer preference towards foods with fewer additives and more recognizable ingredients.
3. Health and Wellness - The health and wellness industry can innovate by catering to consumers seeking to adopt healthier lifestyles, such as those looking for low-carb and non-GMO food options.
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