The GMAX Human Slingshot Campaign is Full of Surreal Emotions
Meghan Young — April 4, 2014 — Marketing
References: dimcanzian.br & adeevee
The GMAX Human Slingshot ad campaign embraces just how nuts the daredevil experience is through the use of unreal expressions. The ride is so out of this world, that it will literally mess a person up--their facial features, to be exact. Rearranging them in hilarious ways, the feelings of fear, puzzlement and astonishment are taken to a whole new level.
Conceived and executed by dim&Canzian, an ad agency based in São Paulo, Brazil, the GMAX Human Slingshot ad campaign was art directed by Cristiano Franco and Sidnei Victor with creative direction by Michele Dim D'ippolito, Samuel Segatelli and Bruno Cirello. The portraits were shot by photographer Monique Barros and creatively retouched by Sandro Alves of Leco. It appeals to kids and adults alike.
Conceived and executed by dim&Canzian, an ad agency based in São Paulo, Brazil, the GMAX Human Slingshot ad campaign was art directed by Cristiano Franco and Sidnei Victor with creative direction by Michele Dim D'ippolito, Samuel Segatelli and Bruno Cirello. The portraits were shot by photographer Monique Barros and creatively retouched by Sandro Alves of Leco. It appeals to kids and adults alike.
Trend Themes
1. Surreal Facial Features - The use of surreal facial features in advertising could disrupt traditional advertising methods and capture viewer's attention.
2. Extreme Emotions - Utilizing extreme emotions in advertising can create a memorable and impactful experience.
3. Humorous Distortion - Humorous distortion tactics in advertising could appeal to a larger audience and create a conversation around the brand.
Industry Implications
1. Advertising - The advertising industry could benefit from incorporating unconventional techniques that appeal to a wider audience.
2. Amusement Parks - The amusement park industry could implement creative advertising methods to promote new rides and attract a larger audience.
3. Photography - The photography industry could experiment with creative retouching techniques, like those used in the GMAX Human Slingshot ad campaign, to elevate their work and stay relevant in a constantly evolving industry.
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