The 'Tilda Rice-taurant' Offers a World of Meal Inspiration
Laura McQuarrie — May 30, 2018 — Marketing
References: tilda & campaignlive
For a few days this summer, rice brand Tilda will be hosting a 'Tilda Rice-taurant' and giving visitors the chance to pick up globally inspired rice meal ideas.
During the event, chefs will be available onsite to help guests make their meals and "embrace their inner freestyle." After deciding to draw inspiration from places like Asia, South America, the Caribbean or the Middle East, guests will also have the chance to make and take away their rice-based creation or stay and enjoy the dish at the venue.
As Tilda offers many rice products that work perfectly well for multiple meals of the day, the Tilda Rice-taurant will be offering sessions around lunch and dinner to help satisfy—and inspire—hungry, busy consumers.
During the event, chefs will be available onsite to help guests make their meals and "embrace their inner freestyle." After deciding to draw inspiration from places like Asia, South America, the Caribbean or the Middle East, guests will also have the chance to make and take away their rice-based creation or stay and enjoy the dish at the venue.
As Tilda offers many rice products that work perfectly well for multiple meals of the day, the Tilda Rice-taurant will be offering sessions around lunch and dinner to help satisfy—and inspire—hungry, busy consumers.
Trend Themes
1. Globally Inspired Rice Meals - Opportunity for businesses to explore diverse rice meal ideas from different cultures and create innovative rice-based dishes.
2. Interactive Culinary Experiences - Businesses can leverage the trend of immersive dining experiences to engage customers and foster creativity in meal preparation.
3. Convenient Rice Meal Solutions - Opportunity for companies to develop convenient and ready-to-eat rice meal options for busy consumers seeking quick and nutritious meals.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize globally inspired rice meal ideas to spice up their menus and attract diverse customers.
2. Hospitality - Hotels and restaurants can offer interactive rice-based culinary experiences to enhance guest satisfaction and differentiate themselves from competitors.
3. Convenience Food - Convenience food manufacturers can capitalize on the demand for easy and nutritious meals by developing innovative, ready-to-eat rice-based products.
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