The Popaball Glitter Gravy Enhances a Meal with Sparkles
Michael Hemsworth — November 28, 2019 — Marketing
The Popaball Glitter Gravy bauble has been unveiled by the brand as a new option for consumers who are looking for a way to enhance their holiday meal with a touch of sparkle. The gravy mix is suitable for vegetarians and is a flavorful finishing touch on an array of holiday fare like turkey or potatoes. The product is infused with ample amounts of edible glitter that will add a vibrant touch to a plate in a manner that's sure to surprise and delight guests of all ages.
Marketing Director Tanja Quinn spoke about the inspiration behind the Popaball Glitter Gravy bauble saying, "We made some glitter gravy for Christmas dinner one year and it made everyone laugh, it was a real talking point and we thought ‘I know who else would love this, our customers’. The world is a happier place when it sparkles!”
Marketing Director Tanja Quinn spoke about the inspiration behind the Popaball Glitter Gravy bauble saying, "We made some glitter gravy for Christmas dinner one year and it made everyone laugh, it was a real talking point and we thought ‘I know who else would love this, our customers’. The world is a happier place when it sparkles!”
Trend Themes
1. Sparkling Food Enhancements - Edible glitter and shimmering sauces are becoming a popular way to add novelty and excitement to food.
2. Vegetarian and Vegan Alternatives - As vegetarian and vegan diets gain popularity, there are opportunities to create new meat-free alternatives for traditional holiday dishes.
3. Unconventional Flavor Pairings - Innovation in the culinary world has led to experimentation with new and unique flavor combinations.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to capitalize on the trend of shimmering food enhancements and create new and exciting products for consumers.
2. Culinary Supplies - As more home cooks experiment with unconventional flavors and techniques, there is a need for innovative culinary supplies that can bring these ideas to life.
3. Gifts and Novelties - Products like the Popaball Glitter Gravy bauble demonstrate that there is a demand for novelty holiday gifts that add a touch of fun and whimsy to the season.
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