Glassing Eyewear Uses Immaturity for Publicity
Jamie Danielle Munro — June 18, 2011 — Marketing
References: yr & creativecriminals
Glassing Eyewear decided that it was far too expensive to rent a stand at the MIDO optical fair, so Y&R agency came up with a cheaper, youthful solution. As fair-goers entered the building, Glassing Eyewear promoters attached an ad to the backs of each unsuspecting individual.
This promotional prank is a great way to garner attention on a budget. It's hard not to notice a piece of paper attached to innocent bystanders backs and think that you have been spared from the prank. The Glassing Eyewear promotional team did their best to be discreet when attaching the advertisements to as many people as possible. In the end, this campaign proved successful as a cheap alternative to advertising as well as proving that immaturity can serve as a promotional tool.
This promotional prank is a great way to garner attention on a budget. It's hard not to notice a piece of paper attached to innocent bystanders backs and think that you have been spared from the prank. The Glassing Eyewear promotional team did their best to be discreet when attaching the advertisements to as many people as possible. In the end, this campaign proved successful as a cheap alternative to advertising as well as proving that immaturity can serve as a promotional tool.
Trend Themes
1. Prankvertising - Pranks used as a creative and cost-effective method for advertising and brand promotion.
2. Guerrilla Marketing - Unconventional and unexpected marketing tactics that capture attention and generate buzz.
3. Alternative Advertising - Exploring non-traditional and unconventional ways to promote products and services.
Industry Implications
1. Eyewear - Opportunity for eyewear brands to leverage playful and attention-grabbing promotion techniques.
2. Advertising Agencies - Potential for agencies to create impactful marketing campaigns that utilize pranks and guerrilla tactics.
3. Trade Shows and Fairs - Possibility for event organizers and exhibitors to think outside the box and generate buzz through alternative advertising strategies.
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