The Glade Microspray 'Springtime' Campaign Explodes with Color
Amelia Roblin — November 13, 2010 — Marketing
References: giovannidraftfcb.br & coloribus
Every day can be spring according to these Glade Microspray 'Springtime' ads. Designed by the Brazil-based Giovanni+Draftfcb agency, these prints portray a riot of color escaping from the fragrant air freshener in effervescent forms derived from nature.
Emerging as flowers, leaves and butterflies, the sweet-smelling sprays bring nature into every room of the house. No matter the season, the spirited scent of Glade Microspray 'Springtime' will enliven your living spaces.
Emerging as flowers, leaves and butterflies, the sweet-smelling sprays bring nature into every room of the house. No matter the season, the spirited scent of Glade Microspray 'Springtime' will enliven your living spaces.
Trend Themes
1. Nature-inspired Advertising - There is an opportunity for brands to create captivating ads by incorporating natural elements and vibrant colors into their campaigns.
2. Scent Marketing - Businesses can utilize scents as a powerful marketing tool to enhance customer experiences and create a unique brand identity.
3. Indoor Air Quality - The demand for products that improve indoor air quality is growing, presenting an opportunity for businesses to develop innovative solutions.
Industry Implications
1. Advertising - The advertising industry can explore the use of nature-inspired visuals and scents to create memorable and engaging campaigns.
2. Home Fragrance - Companies in the home fragrance industry can tap into the trend of incorporating natural elements in their product designs and marketing strategies.
3. Air Purification - Businesses focusing on air purification technologies can innovate and develop products that provide both functionality and pleasant scents for improved indoor air quality.
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