These New Clipper Teas Hemp Teas Come in Two Varieties
Michael Hemsworth — April 8, 2021 — Marketing
References: clipper-teas.us & foodbev
These new Clipper Teas hemp teas have been announced by the brand in the UK to offer consumers with a way to relax, unwind and take a moment for themselves. The product comes in two flavor options including Clipper Organic Groovy Ginger Hemp and Clipper Organic Karma Mama Hemp, which are both crafted to offer a calming experience but do not contain CBD. Each of the products are made with premium natural ingredients and packaged in unbleached, non-GMO tea bags.
Clipper Teas Marketing and Category Director at Ecotone UK Bryan Martins spoke on the new Clipper Teas hemp teas saying, "Functional ingredients such as hemp have grown in popularity with shoppers looking to unwind and take advantage of the natural health benefits. During a period of high stress and anxiety for many, Clipper wanted to create a calming drink for customers to enjoy. We’re confident the new Hemp innovations will perform well with health food customers and will appeal to those interested in ethical and sustainable brands.”
Clipper Teas Marketing and Category Director at Ecotone UK Bryan Martins spoke on the new Clipper Teas hemp teas saying, "Functional ingredients such as hemp have grown in popularity with shoppers looking to unwind and take advantage of the natural health benefits. During a period of high stress and anxiety for many, Clipper wanted to create a calming drink for customers to enjoy. We’re confident the new Hemp innovations will perform well with health food customers and will appeal to those interested in ethical and sustainable brands.”
Trend Themes
1. Hemp-infused Drinks - There is an opportunity to create a wider range of hemp-infused drinks beyond tea, such as hemp-infused coffee, water, and juice.
2. Non-cbd Functional Beverages - There is a growing demand for non-CBD functional beverages that offer natural health benefits and promote relaxation and wellness.
3. Ethical and Sustainable Brands - Consumers are interested in brands that prioritize ethical and sustainable practices, which presents an opportunity to market hemp-infused teas as a natural and sustainable option.
Industry Implications
1. Beverage Industry - The beverage industry can experiment with incorporating hemp as a natural functional ingredient in a wider variety of beverages.
2. Health Food Industry - The health food industry can market hemp-infused teas as a non-CBD natural option for relaxation and wellness.
3. Sustainability Industry - The sustainability industry can promote hemp-infused teas as an environmentally-friendly and ethical beverage option for consumers who prioritize sustainability.
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