Edinburgh Gin and Penguin Books are Pairing Gin Spirits & Classic Books
Laura McQuarrie — June 8, 2020 — Lifestyle
References: edinburghgin & thespiritsbusiness
With Father's Day in mind, Edinburgh Gin and Penguin Books teamed up to create giftable, limited-edition gin sets. The curated packs combine Edinburgh Gin's own classic London Dry and a classic, hardback clothbound book. In all, there are three sets to choose from: Edinburgh Gin x Penguin Clothbound Classics with The Adventures of Sherlock Holmes, The Adventures of Huckleberry Finn or Robinson Crusoe.
Although it can be difficult to find the perfect gift for Father's Day, these limited-edition sets offer a mix of products that can be consumed and cherished forever. Unlike some limiting cocktail gifts, this straightforward one gives recipients the freedom to enjoy drinks just as they like them, whether that means making a martini, a negroni or a gimlet.
Image Credit: Edinburgh Gin
Although it can be difficult to find the perfect gift for Father's Day, these limited-edition sets offer a mix of products that can be consumed and cherished forever. Unlike some limiting cocktail gifts, this straightforward one gives recipients the freedom to enjoy drinks just as they like them, whether that means making a martini, a negroni or a gimlet.
Image Credit: Edinburgh Gin
Trend Themes
1. Limited-edition Gift Sets - The trend of creating limited-edition gift sets that combine unique products for special occasions offers an opportunity for businesses to create exclusive and memorable experiences for consumers.
2. Collaborations Between Brands - The trend of brands collaborating to create unique and innovative products, such as the partnership between Edinburgh Gin and Penguin Books, opens up opportunities for cross-industry collaboration and the creation of unique offerings.
3. Curated Combos - The trend of curating complementary products, like the combination of gin and classic books in these sets, presents an opportunity for businesses to provide curated experiences and cater to specific consumer preferences.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry can explore disruptive innovation opportunities by collaborating with other brands to create unique and limited-edition product offerings.
2. Publishing - The publishing industry can embrace disruptive innovation by partnering with other industries, like the alcohol industry, to create unique, cross-media experiences that appeal to consumers' diverse interests.
3. Gifting and Special Occasions - The gifting and special occasions industry can capitalize on the trend of limited-edition gift sets by curating unique combinations of products that offer consumers memorable and personalized experiences.
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