Tokyo Subway Entrance is Turned into a Gigantic iPhone Ad
Allison Love — June 18, 2010 — Marketing
References: notcot.org & gizmodo
Now this is a way to get attention: This gigantic iPhone ad has been placed in the Tokyo subway on the turnstile. The massive iPhone is obviously not real, but it still looks pretty cool.
Apple goes all out on their marketing blitzes, and this gigantic iPhone ad is no exception, making millions of people aware of the iPhone every day as they hop on the subway to and from work. I just wish that it actually worked! The gigantic iPhone ad is something you'd definitely only see in Japan.
Apple goes all out on their marketing blitzes, and this gigantic iPhone ad is no exception, making millions of people aware of the iPhone every day as they hop on the subway to and from work. I just wish that it actually worked! The gigantic iPhone ad is something you'd definitely only see in Japan.
Trend Themes
1. Gigantic Advertisements - There is an opportunity for disruptive innovation in creating even larger and more interactive advertisements in public spaces.
2. Subway Advertising - There is an opportunity for disruptive innovation in incorporating technology into subway advertising to make it more engaging and customizable for riders.
3. Augmented Reality Marketing - There is an opportunity for disruptive innovation in using augmented reality technology to create interactive advertisements that blend with reality and provide users with a unique experience.
Industry Implications
1. Marketing and Advertising - There is an opportunity for disruptive innovation in changing the way marketing and advertising is done through the use of technology and creative approaches.
2. Technology - There is an opportunity for disruptive innovation in developing new technologies that can be incorporated into advertising, such as augmented reality or advanced display systems.
3. Transportation - There is an opportunity for disruptive innovation in incorporating advertising and marketing into transportation infrastructure, such as buses, trains, and even self-driving cars.
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