Angel's Envy Created a Valentine's Day Gift Set for Bourbon Lovers
Laura McQuarrie — January 15, 2025 — Marketing
References: angelsenvy & prnewswire
Ahead of February 14th, Angel's Envy dropped a limited-edition Valentine's Day gift set for bourbon lovers that includes special details to elevate romantic date nights and other drinking occasions.
The Angel's Envy Valentine's Day Floral Gift Set was made possible in collaboration with East Olivia and it includes a bottle of the award-winning Angel's Envy Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels, a hand-crafted greeting card that doubles as an edible floral garnish and a recipe card for preparing an Amore Manhattan—a romantic twist on a classic cocktail recipe.
This special Valentine's Day offering speaks to consumers who are searching for memorable, personalized gifts, especially as an alternative to traditional greeting cards and bouquets.
The Angel's Envy Valentine's Day Floral Gift Set was made possible in collaboration with East Olivia and it includes a bottle of the award-winning Angel's Envy Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels, a hand-crafted greeting card that doubles as an edible floral garnish and a recipe card for preparing an Amore Manhattan—a romantic twist on a classic cocktail recipe.
This special Valentine's Day offering speaks to consumers who are searching for memorable, personalized gifts, especially as an alternative to traditional greeting cards and bouquets.
Trend Themes
1. Personalized Gifting Experiences - Consumers are increasingly drawn to unique and memorable gift sets that combine thoughtful gestures, like handcrafted greeting cards, with luxurious items such as premium spirits.
2. Romantic Beverage Pairings - The trend of crafting cocktail kits tailored for special occasions allows couples to connect over shared experiences, adding a personalized twist to traditional beverage enjoyment.
3. Edible Floral Innovations - Integrating edible floral garnishes into gift sets offers a unique sensory experience, appealing to consumers looking for aesthetically pleasing and multi-sensory products.
Industry Implications
1. Alcoholic Beverages - The spirits industry can capitalize on limited-edition and occasion-specific offerings to entice consumer interest and elevate brand differentiation.
2. Gift and Novelty Retail - Retailers of gifts and novelties can explore the potential of thematic kits that blend traditional elements with innovative, experience-focused additions.
3. Floral and Aromatherapy - The use of edible flowers in products opens up new avenues for florists and aromatherapy brands to expand into culinary and beverage-related markets.
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