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Beguiling Businesswoman Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The Vogue Mexico July 2014 Shoot Stars Model Giedre Dukauskaite

— July 10, 2014 — Fashion
Lithuanian model Giedre Dukauskaite tears it up for Vogue Mexico's July 2014 issue posing in a series of striking jewel-toned business casual fashions. The shoot, styled by John Paul Tran, took dressing up for the office to a whole new level of fab.

Photographer Stockton Johnson photographed the lovely Dukauskaite in front of a concrete-looking background. The rough texture of the background beautifully juxtaposed the deep blue, purple and stark white tones of the garments. Regardless of the summertime weather, Tran dressed Dukauskaite in a series of loose-fitting wool coats, silk blouses, structured trench coats, whimsical capes and long leather boots.

Hair stylist Charlie Taylor left Dukauskaite's hair wind-blown and tousled adding a laid back vibe to the overall classy shoot.
Trend Themes
1. Jewel-toned Business Casual - Opportunity for fashion brands to create innovative and eye-catching business casual attire in rich jewel-toned colors.
2. Concrete-looking Backgrounds - Opportunity for photographers and set designers to create visually striking editorials by using textured backgrounds that contrast with the fashion.
3. Wind-blown Hairstyles - Opportunity for hairstylists to design hairstyles that have a relaxed and natural look, adding an effortless vibe to editorial shoots.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of jewel-toned business casual to attract stylish professionals looking for unique apparel options.
2. Photography - Photographers and set designers can capitalize on the trend of using concrete-looking backgrounds to create visually captivating editorial shoots.
3. Haircare - Haircare brands have the opportunity to promote products and styles that help achieve wind-blown hairstyles for a natural and carefree look.
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