Ghostbuster Improv Takes Over the New York City Public Library
Robyn Currie — May 19, 2010 — Pop Culture
References: asylum
Ghostbuster Improv is the latest in hilarity from Improv Everywhere, a group of dedicated individuals who channeled the epic comedic tour de force in New York's Public Library.
All your favorite characters were there (except for Slimer and the Stay Puft Marshmallow Man), and studying patrons were shocked to see everyone's favorite paranormal scientists running amok. Check out the video of the Ghostbuster Improv--it will be sure to induce large amounts of laughter.
Implications - The pattern of shocking advertisements is becoming more and more mundane as consumers are becoming numb to this tactic. By targeting the youth market with fun stunts like this flash mob, businesses can target the majority of their customers because of the heavy influence that the youth age has on the market and social media.
All your favorite characters were there (except for Slimer and the Stay Puft Marshmallow Man), and studying patrons were shocked to see everyone's favorite paranormal scientists running amok. Check out the video of the Ghostbuster Improv--it will be sure to induce large amounts of laughter.
Implications - The pattern of shocking advertisements is becoming more and more mundane as consumers are becoming numb to this tactic. By targeting the youth market with fun stunts like this flash mob, businesses can target the majority of their customers because of the heavy influence that the youth age has on the market and social media.
Trend Themes
1. Youth-centric Advertising - Businesses can target the majority of their customers by creating fun stunts like flash mobs to appeal to the youth market and increase social media influence.
2. Improv Marketing - Improv Everywhere shows the potential of using improvised events as a disruptive and entertaining way to promote a product or service.
3. Experiential Branding - Experiential marketing such as flash mobs can create emotional connections between customers and brands, leading to increased brand loyalty.
Industry Implications
1. Entertainment - The entertainment industry can capitalize on improv marketing by incorporating shows like Ghostbuster Improv to create unique and memorable experiences for audiences.
2. Retail - Retail businesses can use flash mobs as a tool for experiential branding and create more engaging in-store experiences for their customers.
3. Hospitality - Hotels, theme parks, and other hospitality businesses can incorporate flash mobs and other experiential marketing techniques to create memorable experiences that attract more customers.
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