Burger King Launched the 'Ghost Whopper' Just in Time for Halloween
Grace Mahas — October 21, 2019 — Marketing
References: burgerking & qsrmagazine
In anticipation of Halloween, Burger King has unveiled the limited-edition 'Ghost Whopper' that features "¼ lb of savory flame-grilled beef topped with juicy tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a White Cheddar Cheese flavored, white sesame seed bun."
To launch the new Ghost Whopper, Burger partnered with Riz Mirza, a psychic medium to perform a "spirit taste test" in its kick-off campaign. The Mirza channels spirits to taste test the Ghost Whopper and feel the unusual energy from the burger. During the paranormal taste testing, the spirts declare that the burger "is filth" and fling it across the room, however, the commercial states the Ghost Whopper was "approved by 11 out of 10 people."
The Ghost Whopper will only be available at 10 restaurants starting on October 24th.
To launch the new Ghost Whopper, Burger partnered with Riz Mirza, a psychic medium to perform a "spirit taste test" in its kick-off campaign. The Mirza channels spirits to taste test the Ghost Whopper and feel the unusual energy from the burger. During the paranormal taste testing, the spirts declare that the burger "is filth" and fling it across the room, however, the commercial states the Ghost Whopper was "approved by 11 out of 10 people."
The Ghost Whopper will only be available at 10 restaurants starting on October 24th.
Trend Themes
1. Halloween-themed Food - Creating limited-edition, themed food items to coincide with holidays or cultural events provides a unique opportunity for companies to create a sense of urgency around their offerings.
2. Celebrity/influencer Partnerships - Partnering with celebrities or influencers who align with a company's values and brand image can help to generate buzz and reach new audiences.
3. Paranormal Marketing - Incorporating paranormal or supernatural elements in marketing campaigns can create a unique and memorable experience for consumers.
Industry Implications
1. Fast Food - Fast food chains are always looking for innovative ways to differentiate themselves from the competition, which can include partnering with celebrities, using limited-time offers, or incorporating themed food items.
2. Marketing/advertising - Creating unique and memorable marketing campaigns is essential for companies looking to stand out in a crowded marketplace, especially in industries such as fast food where competition is fierce.
3. Entertainment/hospitality - Incorporating elements of entertainment or hospitality, such as the paranormal-themed campaign for the Ghost Whopper, can create a unique and memorable experience for consumers, leading to increased customer loyalty and repeat business.
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