Josie Maran's Get Even Sun Milk SPF 33 Was Inspired by Sun-Loving Plants
Laura McQuarrie — March 3, 2022 — Fashion
References: josiemaran & newbeauty
Plants that "thrive in the sun yet still protect themselves" inspired Josie Maran's newest product, the Get Even Sun Milk which provides lightweight coverage and protection from UV rays. The 100% mineral sunscreen is packed with antioxidant-rich superfruit ingredients and its lightweight texture ensures a comfortable and long-lasting experience, all without creating an unsightly white cast.
To make the most of this protective product, consumers can use it indoors or outdoors after moisturizing all the way from the hairline to the décolleté. The brand's signature organic argan oil is included in the formula, which is fragrance-free and made without other ingredients that could cause skin upset. Launching soon, the Get Even Sun Milk SPF 33 comes in a pump package that's easy to pack for days at the pool or the beach.
To make the most of this protective product, consumers can use it indoors or outdoors after moisturizing all the way from the hairline to the décolleté. The brand's signature organic argan oil is included in the formula, which is fragrance-free and made without other ingredients that could cause skin upset. Launching soon, the Get Even Sun Milk SPF 33 comes in a pump package that's easy to pack for days at the pool or the beach.
Trend Themes
1. Mineral Sunscreens - There is an opportunity to tap into the growing interest in mineral sunscreens that offer natural ingredients and safe protection from the sun.
2. Superfruit Ingredients - Superfruits offer high nutritional value and antioxidants that can be incorporated into a range of products for added health benefits.
3. Lightweight Texture - The demand for lightweight, non-greasy products that offer long-lasting protection provides an opportunity for innovative sunscreen formulations.
Industry Implications
1. Beauty Industry - The beauty industry can incorporate superfruit ingredients and lightweight textures into a range of skincare and makeup products.
2. Outdoor Recreation Industry - There is an opportunity to create portable and practical packaging for sunscreen products that cater to the needs of outdoor enthusiasts, like beach-goers and hikers.
3. Natural Products Industry - The interest in natural and organic ingredients provides an opportunity to create mineral sunscreen products that are eco-friendly and safe for the environment.
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