Gen.u.ine Creates Makeup Specifically for Chemotherapy Patients
Grace Mahas — October 22, 2019 — Social Good
References: youtube & campaignlive
Gen.u.ine is a new makeup brand that specifically targets individuals who are going through chemotherapy. Chemotherapy patients often end up with dry and irritable skin and, in severe cases, can have skin that's cracked and prone to infection. Unfortunately, typical make-up products tend to have chemicals in them that exacerbate these problems, so chemotherapy patients end up in a "stressful 'trial and error' process when trying to find suitable products that won't react to their skin."
All of Gen.u.ine's cosmetic products are safe to use on chemotherapy patients and the range includes lip tints, cheek tints, and an eyeshadow palette; and each product is dedicated to someone who experienced cancer. Gen.u.ine's gender-neutral cosmetics line helps "give life back" to men and women to bring back confidence when they need it the most.
All of Gen.u.ine's cosmetic products are safe to use on chemotherapy patients and the range includes lip tints, cheek tints, and an eyeshadow palette; and each product is dedicated to someone who experienced cancer. Gen.u.ine's gender-neutral cosmetics line helps "give life back" to men and women to bring back confidence when they need it the most.
Trend Themes
1. Chemotherapy-friendly Cosmetics - The trend of creating cosmetics specifically for chemotherapy patients who have unique skin needs offers opportunities for disruptive innovation in the cosmetics industry.
2. Medical Makeup - The trend of developing makeup that addresses a specific medical need, such as the dry and irritable skin caused by chemotherapy, presents opportunities for innovation in the medical and cosmetics industries.
3. Empathetic Branding - The trend of creating empathetic branding that highlights the experiences of cancer patients and survivors offers opportunities for disruptive innovation in the cosmetics industry and beyond.
Industry Implications
1. Cosmetics - Cosmetic companies can innovate by creating specialized lines of makeup that cater to the unique needs of chemotherapy patients.
2. Medical - Medical companies can innovate by developing products that help alleviate the skin problems caused by chemotherapy, such as lotions and skin care products.
3. Cancer Support Services - Businesses that provide cancer support services, such as wigs, prosthetics, and medical cosmetology, can innovate by expanding their offerings to include specialized therapeutic makeup products.
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