Collective Cadenza Performs Justin Timberlake's 'My Love' in 13 Genres
— August 1, 2013 — Pop Culture
Performance group Collective Cadenza has created a truly fantastic genre mashup cover of Justin Timberlake's hit, 'My Love.'
The ensemble group performs this classic tune in 13 different genres, spanning everything from heavy metal to dubstep to polka. Each genre features completely different rhythmical patterns, while maintaining the same chord progressions, showing how genres are linked, while holding onto their own specific identities. This is especially illustrated in the transition from Baroque to Jazz. The Baroque genre calls for strings in very even rhythms. To transition to jazz, all the group needed to do was switch the rhythm to a swing pattern, while using blues chords instead of typical major cadences.
This performance video, titled 'Justin Genrelake,' gets more exciting with each view. It's incredible how quickly this group can transition between genres, without stumbling or pausing. Through this video, Collective Cadenza has proven that they're a group to keep your eyes on for the next couple of years.
The ensemble group performs this classic tune in 13 different genres, spanning everything from heavy metal to dubstep to polka. Each genre features completely different rhythmical patterns, while maintaining the same chord progressions, showing how genres are linked, while holding onto their own specific identities. This is especially illustrated in the transition from Baroque to Jazz. The Baroque genre calls for strings in very even rhythms. To transition to jazz, all the group needed to do was switch the rhythm to a swing pattern, while using blues chords instead of typical major cadences.
This performance video, titled 'Justin Genrelake,' gets more exciting with each view. It's incredible how quickly this group can transition between genres, without stumbling or pausing. Through this video, Collective Cadenza has proven that they're a group to keep your eyes on for the next couple of years.
Trend Themes
1. Genre Mashup Music - There is an opportunity for new platforms that bring together different genres of music and expose listeners to new and unexpected sounds.
2. Genre-based Music Education - Music education programs can leverage genre mashups to teach the interconnectivity of music and illustrate how different genres have influenced one another.
3. Cross-promotion Collaborations - Opportunities exist with collaborations between artists from different and unrelated musical genres to create something new that targets diverse audiences.
Industry Implications
1. Music Streaming Services - Music streaming platforms can leverage genre mashups to create unique playlists and appeal to a broader audience with different listening preferences.
2. Music Education - Music education platforms and institutions can incorporate genre mashups to introduce students to a variety of musical genres and their interconnectedness.
3. Music Marketing - Music marketing agencies can leverage genre mashups to create unique campaigns for artists that highlight a blend of different genres and appeal to diverse audiences.
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