The Weetos Sustainable Packaging is Being Launched by the Brand
Michael Hemsworth — February 23, 2021 — Marketing
References: weetabixfoodcompany & talkingretail
The Weetos sustainable packaging is being launched by the brand to help draw in new consumers to the product and also make it easily recognizable for existing fans. The new cereal packaging is being launched in March and will feature a prominent seal on the top-left that reads, "Loved by kids, Approved by parents." This follows on the shopper data intel that revealed non out of 10 children enjoy the product and eight out of 10 parents recommend it.
Head of Brand at Weetos Helena Blincow spoke on the new Weetos sustainable packaging saying, "The new look is clearer, bolder, and allows the range to stand out on fixture, whilst ensuring it remains recognizable to our base of loyal consumers. Weetos is rising fast in the tasty cereal category, aligned with the continued trend for all-things chocolate, so we’ll be supporting retailers further in the year ahead to guarantee it’s on their ‘must-stock’ lists.”
Head of Brand at Weetos Helena Blincow spoke on the new Weetos sustainable packaging saying, "The new look is clearer, bolder, and allows the range to stand out on fixture, whilst ensuring it remains recognizable to our base of loyal consumers. Weetos is rising fast in the tasty cereal category, aligned with the continued trend for all-things chocolate, so we’ll be supporting retailers further in the year ahead to guarantee it’s on their ‘must-stock’ lists.”
Trend Themes
1. Sustainable Cereal Packaging - There is an opportunity to innovate sustainable cereal packaging to help draw in new customers and create eco-friendly options for existing consumers.
2. Consumer-approved Packaging - Creating packaging that features seals or certifications for product approval by consumers can help build brand trust and attract new customers.
3. Personalized Packaging - There is potential to create customized packaging that appeals to both parents and children, such as fun designs or interactive features.
Industry Implications
1. Food and Beverage Manufacturing - Food and beverage manufacturers can explore options for sustainable and consumer-approved packaging to attract new customers and gain brand loyalty.
2. Retail - Retailers can consider stocking products with personalized or innovative packaging to stand out on the shelf and drive sales.
3. Marketing and Advertising - Marketing and advertising professionals can use the idea of consumer-approved packaging to build brand trust and loyalty, and create campaigns that showcase these certifications.
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