Wolf & Shepherd Launches New Line, Expanding Beyond Men's Footwear
Grace Mahas — March 8, 2023 — Fashion
References: wolfandshepherd
Wolf & Shepherd has launched its new Cruise collection, marking the first time the brand has expanded beyond men's footwear. The genderless collection is designed to effortlessly elevate any outfit and blends athletic performance with everyday style. The Lace Up and Mule are available in white, gray, honey, and navy, featuring Italian nubuck or Italian calfskin uppers. The Tre, available for pre-order and shipping in mid-March, comes in white and navy, with an Italian nubuck upper.
Wolf & Shepherd's new Cruise collection expands the brand's customer base beyond men's footwear, allowing them to tap into a new demographic. As the pandemic has shifted fashion trends towards more versatile and everyday styles, this smart casual, genderless collection appeals to a wider audience looking for shoes that can effortlessly elevate any outfit.
Wolf & Shepherd's new Cruise collection expands the brand's customer base beyond men's footwear, allowing them to tap into a new demographic. As the pandemic has shifted fashion trends towards more versatile and everyday styles, this smart casual, genderless collection appeals to a wider audience looking for shoes that can effortlessly elevate any outfit.
Trend Themes
1. Genderless Fashion - The genderless Cruise collection by Wolf & Shepherd shows potential for growth in the genderless fashion market.
2. Smart Casual Shoes - Wolf & Shepherd's Cruise collection taps into the smart casual trend that has emerged during the pandemic, providing potential business opportunities for brands in this space.
3. Athletic-inspired Fashion - The Cruise collection blends athletic performance with everyday style, indicating potential growth for products that marry fashion and function.
Industry Implications
1. Fashion Retail - Wolf & Shepherd's expansion into genderless fashion presents business opportunities for fashion retailers that want to expand their offerings beyond traditional, gender-specific collections.
2. Footwear Manufacturing - The success of Wolf & Shepherd's Cruise collection presents potential for footwear manufacturers to incorporate genderless styles in their product lines.
3. E-commerce Platforms - The genderless and versatile nature of Wolf & Shepherd's Cruise collection caters to the fast-growing audience of e-commerce shoppers looking for easy-to-wear, multi-functional pieces.
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