Girlfriend Collective's For Everyone Shares Styles for All
Laura McQuarrie — February 7, 2021 — Eco
References: girlfriend & refinery29
Sustainable activewear brand Girlfriend Collective is introducing a brand new For Everyone gender-neutral loungewear collection that shares an assortment of comfortable styles for all. The 12-piece assortment includes cozy winter staples like leggings, hoodies and puffer vests that can easily be layered to create looks for keeping warm in and outside the home.
The sizing of the collection corresponds to a numbered system so that sizes from one to 12 match specific sets of measurements. As ever, the styles make the most of materials such as recycled and organic cotton and recycled plastics.
At a time when people are investing in comfortable loungewear styles for living and working from home, versatile collections like this one have the potential to appeal to multiple members of the same household.
The sizing of the collection corresponds to a numbered system so that sizes from one to 12 match specific sets of measurements. As ever, the styles make the most of materials such as recycled and organic cotton and recycled plastics.
At a time when people are investing in comfortable loungewear styles for living and working from home, versatile collections like this one have the potential to appeal to multiple members of the same household.
Trend Themes
1. Sustainable Loungewear - Opportunity to leverage eco-friendly materials in lounge and casual wear.
2. Gender-neutral Fashion - Potential for inclusive clothing that accommodates all genders and body types.
3. Numbered Sizing System - Potential disruption in traditional sizing methods with a numbered sizing system.
Industry Implications
1. Sustainable Fashion - Opportunity to create sustainable and eco-friendly clothing lines within the fashion industry.
2. Gender-neutral Clothing - Potential for an inclusive and diverse fashion industry with gender-neutral clothing lines.
3. Fashion Retail - Potential for fashion retailers to meet the demand for sustainable and inclusive clothing options.
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