ASICSTIGER Unveils the Archival GEL-Saga in a New Colorway Option
References: asicstiger & hypebeast
Japanese footwear label ASICSTIGER reaches into its archives to revive a signature footwear model -- the 'GEL-Saga' Zebra pack makes a return in a new captivating colorway. The sneaker model is set to launch for the Spring/Summer 2019 season and it showcases details that nod to the label's heritage through the tonal selection as well.
The colorways include white and teal of white and flash coral -- both of which are complete in the brand's zebra print that surfaced in the 90s. The coral iteration features a clean suede foundation in white accented with mesh materials throughout the uppers and decorated with hits of bright blue and coral hues. The teal colorway feature white and teal suede materials with white mesh, coral top=eyelet, dual tonal tongue of white and blue, and teal outersoles.
The colorways include white and teal of white and flash coral -- both of which are complete in the brand's zebra print that surfaced in the 90s. The coral iteration features a clean suede foundation in white accented with mesh materials throughout the uppers and decorated with hits of bright blue and coral hues. The teal colorway feature white and teal suede materials with white mesh, coral top=eyelet, dual tonal tongue of white and blue, and teal outersoles.
Trend Themes
1. Archival Sneaker Revival - Opportunity for brands to reintroduce and update classic sneaker models from their archives.
2. Nod to Heritage - Brands can showcase their history and heritage through the design and colorways of their products.
3. 90s-inspired Design - Creating products that pay homage to the styles and trends of the 1990s can appeal to nostalgic consumers.
Industry Implications
1. Footwear - Opportunity for footwear brands to leverage their archives and revive popular models in new colorways.
2. Fashion - Brands in the fashion industry can incorporate heritage elements into their designs to resonate with consumers.
3. Sportswear - Sportswear brands can tap into the 90s-inspired design trend to create nostalgic and fashionable products.
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