ASICS and Awake NY Launch a Striking 'GEL-LYTE III' Capsule
Niko Pajkovic — August 16, 2022 — Fashion
Footwear brand ASICS has joined forces with fashion designer Angelo Baque to release a limited-edition Awake NY-branded GEL-LYTE III collection. The new capsule comes as a follow-up to these two brands' previous collaboration, which also saw Baque reimagine the GEL-KAYANO through Awake NY's distinctly streetwear-leaning lens.
The new capsule consists of four versions of the GEL-LYTE III, three of which arrive in bold and bright color schemes, while one features a monochrome grayscale design. Although each pair boasts a very unique look, they all come with Baque's signature tiger stripe motif and a translucent construction.
As of right now, the new ASICS x Awake NY GEL-LYTE III collection has yet to receive an official release date, though fans can expect it to drop sometime in the coming weeks.
Image Credit: ASICS
The new capsule consists of four versions of the GEL-LYTE III, three of which arrive in bold and bright color schemes, while one features a monochrome grayscale design. Although each pair boasts a very unique look, they all come with Baque's signature tiger stripe motif and a translucent construction.
As of right now, the new ASICS x Awake NY GEL-LYTE III collection has yet to receive an official release date, though fans can expect it to drop sometime in the coming weeks.
Image Credit: ASICS
Trend Themes
1. Limited Edition Sneaker Drops - The scarcity of limited-edition sneaker releases drives consumer demand and opens up opportunities for marketing hype and collaboration exclusivity.
2. Translucent Footwear - The trend of incorporating transparent and translucent materials in shoes allows for unique visual appeal, enabling brands to differentiate their offerings in the crowded sneaker market.
3. Streetwear Collaborations - Brands are increasingly partnering with streetwear designers to create exclusive and high-end products, tapping into the lucrative market and expanding their customer base.
Industry Implications
1. High-end Sneaker Manufacturing - Investing in innovative design techniques and material technologies enables brands to create unique footwear that catches the attention of style-conscious consumers and collectors.
2. Sneaker Retail and Reselling - The growing demand for limited-edition collaborations fuels the need for specialized sneaker retailers and reselling platforms, expanding opportunities for businesses to tap into this passionate market.
3. Sustainable Footwear Materials - Emerging technologies are developing eco-friendly materials for sneakers, allowing brands to appeal to environmentally-conscious consumers and drive disruptive innovation in the industry.
3.4
Score
Popularity
Activity
Freshness
