Freja Wewer Joins ASICS on the New GEL-1090 v2 Collaboration
Danish photographer Freja Wewer had previously worked in collaboration with ASICS on the Movement Uplifts Minds campaign that highlighted the GEL-1090 v2 sneaker model. She talks about how the shoe has met the demands of her movements and created a collaborative model together. It has a futuristic look to the design, with silver hues making up the silhouette.
Speaking about the design, she states that "I wanted to recreate my first pair of ASICS in an updated sleek version. Right away, I knew that the shoe should be gray and silver. I keep an index filled with photos of gray and silver objects that I have taken throughout the years. It has become an obsession for me. Some of the objects in these images have inspired my design process."
Image Credit: ASICS, hypebeast, asics
Speaking about the design, she states that "I wanted to recreate my first pair of ASICS in an updated sleek version. Right away, I knew that the shoe should be gray and silver. I keep an index filled with photos of gray and silver objects that I have taken throughout the years. It has become an obsession for me. Some of the objects in these images have inspired my design process."
Image Credit: ASICS, hypebeast, asics
Trend Themes
1. Collaborative Footwear - There is an opportunity for brands to collaborate with artists and designers to create unique footwear models that appeal to a wider audience.
2. Sportswear Campaigns - Sportswear brands can launch creative campaigns that showcase their products in unique ways, such as by partnering with artists and photographers.
3. Futuristic Design - There is a growing trend towards futuristic design aesthetics, with metallic colors and sleek designs becoming increasingly popular in the fashion industry.
Industry Implications
1. Footwear Industry - Innovative collaborations between footwear brands and artists are disrupting the traditional approach to design and marketing in this industry.
2. Sportswear Industry - By partnering with artists and photographers, sportswear brands can create dynamic and eye-catching campaigns that stand out in a crowded market.
3. Fashion Industry - The trend towards futuristic design is disrupting the fashion industry, with brands incorporating metallic colors and sleek silhouettes into their collections to appeal to modern consumers.
3.8
Score
Popularity
Activity
Freshness
