Rockstar and Xbox Have Unveiled a New Gears 5 Promotion
Michael Hemsworth — August 9, 2019 — Tech
References: gears.rockstarenergy & conveniencestore
A new Gears 5 promotion has been unveiled by Rockstar and Xbox to offer gamers a chance to win an array of prizes in celebration of the video game release.
Set to roll out this September, the promotion will be run across the energy drink's various flavor options including Original, Xdurance and Punched Guava varieties. The cans will all feature original designs created by UK-based illustrator Luke Preece and will each have a ring pull code that can be entered online for a chance to win. The promotion will offer an array of prizes including consoles, games and more.
Marketing Director at Barr Soft Drink Adrian Troy spoke on the new Gears 5 promotion saying, "The build-up to the launch of Gears 5 is massive and we’re confident that our partnership will capture the imagination of the UK’s gaming community. We’re delighted to be partnering with Xbox on such a huge launch."
Set to roll out this September, the promotion will be run across the energy drink's various flavor options including Original, Xdurance and Punched Guava varieties. The cans will all feature original designs created by UK-based illustrator Luke Preece and will each have a ring pull code that can be entered online for a chance to win. The promotion will offer an array of prizes including consoles, games and more.
Marketing Director at Barr Soft Drink Adrian Troy spoke on the new Gears 5 promotion saying, "The build-up to the launch of Gears 5 is massive and we’re confident that our partnership will capture the imagination of the UK’s gaming community. We’re delighted to be partnering with Xbox on such a huge launch."
Trend Themes
1. Gaming-themed Promotions - Opportunity for other brands and industries to partner with video game companies to offer promotions and capture the attention of the gaming community.
2. Online Code-based Giveaways - Chance for companies to run online promotions that require code entry for a chance to win prizes, creating engagement and excitement among consumers.
3. Collaborative Marketing Campaigns - Potential for brands to team up for joint marketing campaigns, leveraging their respective audiences and creating mutually beneficial partnerships.
Industry Implications
1. Beverage - Opportunity for beverage companies to collaborate with video game brands and offer promotional products or exclusive experiences to target the gaming community.
2. Consumer Electronics - Chance for consumer electronics companies to partner with video game releases and offer consoles, gaming accessories, or other electronic prizes to attract gamers.
3. Illustration & Design - Potential for illustrators and designers to collaborate with brands on creating original designs for promotional packaging, providing a unique visual experience for consumers.
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