This Gatos Cat Food Campaign is to Die For
Amelia Roblin — July 3, 2011 — Lifestyle
References: z-agency & adsoftheworld
They say that cat's have nine lives, but do you think they would throw one away for a single piece of pet food? This Gatos Cat Food campaign seems to indicate that these feline treats are so delicious that your kitten may give "One life for a biscuit."
Naturally, bits of kibble have found themselves in rather precarious places, requiring cats to employ their agility against reversing cars, electrical wires and a bed of upturned knives in the kitchen. Such perilous-looking pictures would have been shocking if produced with real pets posing for a camera, so thankfully the Zain (Z) Agency has created these images using adorable animations. Appealing to the cat lover, risk-taker and child within you, this Gatos Cat Food campaign cleverly communicates the scrumptious taste of these kitty snacks.
Naturally, bits of kibble have found themselves in rather precarious places, requiring cats to employ their agility against reversing cars, electrical wires and a bed of upturned knives in the kitchen. Such perilous-looking pictures would have been shocking if produced with real pets posing for a camera, so thankfully the Zain (Z) Agency has created these images using adorable animations. Appealing to the cat lover, risk-taker and child within you, this Gatos Cat Food campaign cleverly communicates the scrumptious taste of these kitty snacks.
Trend Themes
1. Animation Advertising - Leveraging animations in advertising campaigns to create visually engaging and attention-grabbing content.
2. Risk-taking Marketing - Using campaigns that showcase daring and risky scenarios to attract and resonate with adventurous consumers.
3. Appealing to the Inner Child - Designing marketing strategies that tap into nostalgia and cater to the playful side of consumers.
Industry Implications
1. Pet Food - Exploring innovative ways to market pet food products and stand out in a competitive industry.
2. Advertising and Marketing - Adopting creative and unconventional approaches to capture consumer attention and increase brand awareness.
3. Animation and Design - Applying animation techniques to various industries, including advertising, to create visually stunning and captivating content.
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