Papa John's Debuted New Garlic Parmesan Crust for the First Time
Grace Mahas — November 4, 2019 — Lifestyle
References: papajohns & qsrmagazine
Papa John's pizza chain recently announced the launch of its new Garlic Parmesan Crust -- the first addition to the brand's original pizza dough recipe in its history. The new crust can be used on any Papa John's pizza, including the brand's 'Create Your Own' and 'Handcrafted Specialities.' Users can take advantage of the quick-serve restaurant's new promo code CHEESYCRUST to receive a 1-topping pizza for $10.
“There’s a lot of fan love for Papa John’s signature Garlic Sauce, so we knew our first-ever innovation of our original crust had to feature it,” Paul Fabre, senior vice president of menu strategy and innovation at Papa John’s, said. “The new Garlic Parmesan Crust comes with our famous Garlic Sauce and artisan Parmesan-Romano cheese baked into the crust. As always, Garlic Parmesan Crust pizzas come with our classic Garlic Sauce and pepperoncini in the box.”
Image Credit: Papa John's
“There’s a lot of fan love for Papa John’s signature Garlic Sauce, so we knew our first-ever innovation of our original crust had to feature it,” Paul Fabre, senior vice president of menu strategy and innovation at Papa John’s, said. “The new Garlic Parmesan Crust comes with our famous Garlic Sauce and artisan Parmesan-Romano cheese baked into the crust. As always, Garlic Parmesan Crust pizzas come with our classic Garlic Sauce and pepperoncini in the box.”
Image Credit: Papa John's
Trend Themes
1. Customized Pizza Crusts - The introduction of Papa John's Garlic Parmesan Crust showcases the trend of offering customizable options for pizza crusts, allowing customers to personalize their dining experience.
2. Flavor-infused Crusts - The garlic and Parmesan-infused crust innovation by Papa John's highlights the trend of incorporating bold and unique flavors into traditional food items, enticing customers with new taste experiences.
3. Promotional Delivery Offers - The use of promo codes like CHEESYCRUST by Papa John's demonstrates the trend of utilizing digital marketing strategies to attract customers through exclusive delivery deals, incentivizing online orders.
Industry Implications
1. Fast Food Chains - The introduction of customized and flavor-infused pizza crusts presents an opportunity for fast food chains to innovate their menu offerings and stand out in a competitive market.
2. Food Delivery Services - The promotional delivery offers through exclusive promo codes highlight an opportunity for food delivery services to collaborate with restaurants, providing their customers with unique deals and discounts.
3. Restaurant Technology - The trend of customized crusts and innovative flavors calls for restaurant technology companies to develop efficient systems and processes that can accommodate and fulfill individual customer preferences.
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