OREO Launched the 'First Christmas' Camping in Time for the Holidays
Grace Mahas — November 21, 2019 — Marketing
With the holidays around the corner, OREO Cookie launched the funny and heartwarming holiday campaign titled 'First Christmas.' The video takes place in a convenience store and features a board store clerk who doesn't look up to a customer's question of where the OREO cookies are located. We see the customer -- an elf -- scramble around the store and present the cookies in question with an orange soda. The clerk looks up, startled to see the elf and Santa's slay outside and says, "You've never done this before have you?" He then shows the elf the proper way to eat an OREO Cookie -- with milk of course.
“Oreo is trying to flip the script and ask, what does Santa want for Christmas?” Kamila De Maria, Oreo’s brand manager. “Every year we ask Santa for our wish list, but have we ever stopped to think what does Santa want? We know the big man loves cookies, but does he have a favorite?” The First Christmas campaign is cleverly encouraging customers to purchase OREO Cookies for Santa and increasing its brand awareness.
“Oreo is trying to flip the script and ask, what does Santa want for Christmas?” Kamila De Maria, Oreo’s brand manager. “Every year we ask Santa for our wish list, but have we ever stopped to think what does Santa want? We know the big man loves cookies, but does he have a favorite?” The First Christmas campaign is cleverly encouraging customers to purchase OREO Cookies for Santa and increasing its brand awareness.
Trend Themes
1. Holiday-themed Advertising - Creating playful and heart-warming ad campaigns around holidays to promote one's brand and products.
2. Personalized Marketing to Holiday Audiences - Targeting holiday audiences with personalized, festive messages and promotions to drive sales and engagement.
3. Innovative Product Pairing - Pairing one's product with an unexpected or unique item, like OREO cookies with orange soda, to create buzz and interest.
Industry Implications
1. Food and Beverage Industry - Leveraging holiday-themed advertising and personalized marketing to promote food and beverage products during the holiday season.
2. Retail Industry - Using playful and heart-warming holiday campaigns to increase sales in retail stores during the holiday season.
3. Advertising Industry - Creating innovative and immersive advertising experiences around the holiday season to grab consumer attention and build brand awareness.
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