Nitty Gritty Launches a Global Capsule for the SS22 Season
References: nittygrittystore & hypebeast
Swedish fashion imprint Nitty Gritty introduces its Worldwide collection launching just in time for the Spring 2022 season. It is made with the influence of life by the coast and references global themes nodding to Italy, the US, India, and Japan through its wide range of leisurewear items.
This includes silhouettes such as pants, outerwear, shirts, and accessories. The new range spotlights two tops - the Madras Pyjama and the Boxy BD. The Boxy BC takes an Americana style as the base and gives it a blend of cotton poplin with stripes and blue selvage chambray. The Madras top has been carefully hand-woven in India with a wide range of variations and irregular design accents in four different colorways.
Image Credit: Nitty Gritty
This includes silhouettes such as pants, outerwear, shirts, and accessories. The new range spotlights two tops - the Madras Pyjama and the Boxy BD. The Boxy BC takes an Americana style as the base and gives it a blend of cotton poplin with stripes and blue selvage chambray. The Madras top has been carefully hand-woven in India with a wide range of variations and irregular design accents in four different colorways.
Image Credit: Nitty Gritty
Trend Themes
1. Global Capsule Collections - The growing trend of launching global and cross-cultural capsule collections presents opportunities for disruptive innovations in the fashion industry, allowing brands to reach a wider audience and promote cultural exchange through fashion.
2. Coastal-inspired Clothing - The growing trend of designing clothing inspired by coastal lifestyles represents an opportunity for disruptive innovation in the fashion industry, allowing designers to tap into the aesthetic appeal and narrative of coastal living.
3. Handcrafted Textiles - The trend of incorporating handmade and artisan-crafted textiles in wearables is growing, and represents an opportunity for disruptive innovations in sustainable fashion brands that prioritize quality and ethical production.
Industry Implications
1. Fashion - The fashion industry can leverage global, cross-cultural capsule collections to reach a wider audience, coastal-inspired clothing to tap into consumer demand for aesthetic appeal and narrative, and handcrafted textiles to appeal to a consumer base that prioritizes quality and ethical production.
2. Textile - The textile industry can capitalize on the growing consumer demand for handcrafted and artisan-crafted textiles, by innovating new techniques and production methods that prioritize sustainability and ethical production.
3. Retail - The retail industry can benefit from the trend of global, cross-cultural capsule collections by partnering with fashion brands to offer exclusive collections that appeal to diverse consumer bases seeking unique and limited offerings.
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