FURIA Unveils a Collaboration with Crunchyroll and My Hero Academia
Kanesa David — June 18, 2024 — Marketing
References: furia.gg & esportsinsider
FURIA, a prominent esports organization based in Brazil, has revealed a new collaboration with Crunchyroll, the American streaming service famous for the anime series My Hero Academia.
This partnership aims to create a unique merchandise line that combines the essence of FURIA with the iconic My Hero Academia franchise. The collection, featuring specially designed T-shirts, will debut in late 2024. Although details about additional merchandise were not disclosed, FURIA hinted at the possibility of future collections beyond the initial launch. The Crunchyroll brand has solidified itself in the esports space through previous partnerships with Team BDS and TSM.
The apparel collection will be unveiled at the Red Bull Ladeira Abaixo event, Brazil's version of the Red Bull Soapbox race, where FURIA will showcase a specially branded car adorned with My Hero Academia imagery.
Image Credit: FURIA
This partnership aims to create a unique merchandise line that combines the essence of FURIA with the iconic My Hero Academia franchise. The collection, featuring specially designed T-shirts, will debut in late 2024. Although details about additional merchandise were not disclosed, FURIA hinted at the possibility of future collections beyond the initial launch. The Crunchyroll brand has solidified itself in the esports space through previous partnerships with Team BDS and TSM.
The apparel collection will be unveiled at the Red Bull Ladeira Abaixo event, Brazil's version of the Red Bull Soapbox race, where FURIA will showcase a specially branded car adorned with My Hero Academia imagery.
Image Credit: FURIA
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