The Gabriel Moreno Vögele Ads Will Make You Look Twice
Chalaine Mantha — March 18, 2011 — Fashion
References: gabrielmoreno & thecoolhunter.net
The Gabriel Moreno Vögele ads might make you look twice while wondering if you're tripping out or if those cartoon characters really are mixing into the real world. Only part of the advertisement is a drawing. The legs and feet styled with Vögele shoes from its Spring 2011 collection are those of real people, while the rest of the ad is illustrated. Gabriel Moreno draws the people so well that you can hardly tell there is a separation between fiction and reality. The idea of the campaign is fresh and exciting since it is something that hasn't been overdone. The unique factor is sure to benefit both Gabriel Moreno and Vögele.
The Gabriel Moreno Vögele ads were created with the help of the Jüng von Matt/Limmatt agency in Zurich. Although the Swiss brand Vögele is 80 years old, it is still going strong by creating hip and stylish shoes.
The Gabriel Moreno Vögele ads were created with the help of the Jüng von Matt/Limmatt agency in Zurich. Although the Swiss brand Vögele is 80 years old, it is still going strong by creating hip and stylish shoes.
Trend Themes
1. Half-drawn Ads - The use of half-drawn ads allows for a unique and visually intriguing way to advertise product features.
2. Illustrated Realities - Blurring the lines between fiction and reality in advertising presents an opportunity for creatives to explore and push boundaries.
3. Artistic Collaborations - Collaborating with artists and illustrators can lead to innovative and attention-grabbing advertisements.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating unique artistic techniques, such as half-drawn ads, to promote products in an attention-grabbing way.
2. Fashion - The fashion industry can leverage artistic collaborations to showcase product features in a visually intriguing way.
3. Creative Services - The creative services industry can offer unique and innovative advertising solutions by exploring new artistic techniques and collaborations.
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