Masquespacio Delievrs a Whimsical Vibe to RUBIO
Kalin Ned — August 2, 2019 — Art & Design
References: masquespacio & design-milk
Purveyors of the aesthetically pleasing futuristic retail space, Masquespacio applies its unique approach to design to a new brick-and-mortar establishment. Commissioned by RUBIO, which is an educational publishing house with over 60 years of history, Masquespacio does what it does best — creates and curates immersively whimsical environments that set apart businesses in the market. The case of RUBIO is no different.
The futuristic retail space that Masquespacio designed consists of a number of different environments, each enticing consumers to explore and interact. To add a personable character, the creative firm drew inspiration from RUBIO's history and reinterpret it with a plethora of colors, materials, and motifs that juxtapose themselves to one another in unique and agreeable ways. For example, the white square tiles are intended to evoke blank paper — "something you'd find in RUBIO's workbooks."
The futuristic retail space that Masquespacio designed consists of a number of different environments, each enticing consumers to explore and interact. To add a personable character, the creative firm drew inspiration from RUBIO's history and reinterpret it with a plethora of colors, materials, and motifs that juxtapose themselves to one another in unique and agreeable ways. For example, the white square tiles are intended to evoke blank paper — "something you'd find in RUBIO's workbooks."
Trend Themes
1. Futuristic Retail Spaces - Businesses could capitalize on creating futuristic retail spaces that prioritize personalization and interaction to create a memorable shopping experience.
2. Whimsical Environments - Designing a retail space with whimsical environments can draw in and maintain customer attention.
3. Heritage-inspired Designs - Using a brand's history as inspiration for design elements can create a unique and personalized retail experience for customers.
Industry Implications
1. Retail Industry - The retail industry can benefit from the creation of personalized and immersive retail spaces that prioritize customer interaction and engagement.
2. Creative Design Industry - Creative design agencies have the opportunity to offer businesses unique and personalized retail design services that incorporate heritage-inspired elements and immersive environments.
3. Education Publishing Industry - Businesses in the education publishing industry can differentiate themselves in the market by creating immersive retail environments that draw inspiration from their brand's history and values.
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