Ruti Sees the Future of Fashion Retail in AI & Facial Recognition
Laura McQuarrie — January 14, 2020 — Business
Ready-to-wear fashion brand Ruti has a vision for the future of fashion retail that involves artificial intelligence, facial recognition and hyper-personalized online and in-store experiences. Ruti specializes in creating flattering, comfortable, ethical and practical clothing for women over the age of 35 and created a proprietary AI platform for retail settings, plus an opt-in facial recognition system that can be used to make personalized recommendations based on a shopper's preferences.
With this technology, Ruti's next-gen store experience may immediately recognize a shopper's size and style preferences for those who choose to participate in the elevated customer service experience. As such, sales associates may be able to make highly individualized product suggestions that compare to recommendations that are offered as part of the standard online shopping experiences.
Image Credit: Ruti
With this technology, Ruti's next-gen store experience may immediately recognize a shopper's size and style preferences for those who choose to participate in the elevated customer service experience. As such, sales associates may be able to make highly individualized product suggestions that compare to recommendations that are offered as part of the standard online shopping experiences.
Image Credit: Ruti
Trend Themes
1. Hyper-personalization in Fashion - Disruptive innovation opportunity: Implementing AI and facial recognition technology to offer hyper-personalized recommendations based on customer preferences.
2. AI for Enhanced Customer Service - Disruptive innovation opportunity: Developing AI platforms that can enhance in-store customer experiences by recognizing and catering to shoppers' size and style preferences.
3. Ethical and Practical Clothing - Disruptive innovation opportunity: Creating ready-to-wear fashion brands that specialize in flattering, comfortable, ethical, and practical clothing for specific target demographics.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introducing AI and facial recognition technology to revolutionize the way fashion retail operates, providing personalized experiences.
2. Artificial Intelligence - Disruptive innovation opportunity: Leveraging AI technology to develop platforms that can revolutionize customer service in various industries.
3. Ethical Fashion - Disruptive innovation opportunity: Capitalizing on the growing demand for ethical and practical clothing by creating specialized fashion brands for specific target demographics.
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