BoConcept's Game of Thrones Furniture Ad Campaign Stars Dogs
Laura McQuarrie — May 31, 2019 — Art & Design
References: boconcept & adsoftheworld
Before the culmination of Game of Thrones’ final season, fans had plenty of guesses as to who would end up on the coveted Iron Throne—and modern furniture chain BoConcept created a fun furniture ad campaign to remind viewers “there's a throne at home they've already lost to those with the fiercest claim.”
Playing up the idea that pets often win the best seat in the house and are reluctant to give up the comfortable spot once they are settled, BoConcept created ads to suggest that pet owners may want to consider just getting a new chair to watch the final episode from.
The charming Game of Thrones-inspired ads star dogs like the regal and lion-like Lord Nestor the Golden Retriever, Lord Milan and the proud Lady Hanna.
Playing up the idea that pets often win the best seat in the house and are reluctant to give up the comfortable spot once they are settled, BoConcept created ads to suggest that pet owners may want to consider just getting a new chair to watch the final episode from.
The charming Game of Thrones-inspired ads star dogs like the regal and lion-like Lord Nestor the Golden Retriever, Lord Milan and the proud Lady Hanna.
Trend Themes
1. Pet-inspired Advertising Campaigns - Businesses can explore the potential of using pets to promote their services or products in their ad campaigns.
2. Animal-themed Home Decor - Incorporating animal-themed furniture and decor elements is an opportunity to draw more attention and create more unique living spaces.
3. Humanizing Pets - Highlighting pets' personalities and presence in advertising humanizes them and can lead to more engagement with pet owners.
Industry Implications
1. Pet Care - Pet care companies can use pet-centered campaigns to promote their offerings or position themselves as more pet-friendly options, potentially attracting more customers.
2. Furniture Retail - Furniture retailers can create unique, themed campaigns to attract consumers and differentiate themselves from competitors.
3. Home Decor - Home decor businesses can incorporate animal-themed decor elements to provide unique design options for consumers looking for more novel and interesting pieces.
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