The Fundacao Abrinq Save the Children Campaign Features the Work of Ulric Collette
Meghan Young — May 17, 2012 — Marketing
References: lewlaratbwa.br & ibelieveinadv
Personal art and photography projects can always lead to bigger and better things, which the Fundacao Abrinq Save the Children ad campaign can attest to. It features the work of photographer Ulric Collette, who is known for his 'Portraits Genetiques' series, which centers around mashed split-face portraits of family members. He applies this idea to the campaign, but this time it focuses on past and present selves.
The Fundacao Abrinq Save the Children ad campaign was conceived and executed by Lew’Lara\TBWA, an ad agency based in Sao Paolo, Brazil. It shows that "violence lasts forever," as stated in its tag line. Clever, powerful and creative, the campaign illustrates this message by displaying the same sadness in the eyes of an abused children in the eyes of their future selves.
The Fundacao Abrinq Save the Children ad campaign was conceived and executed by Lew’Lara\TBWA, an ad agency based in Sao Paolo, Brazil. It shows that "violence lasts forever," as stated in its tag line. Clever, powerful and creative, the campaign illustrates this message by displaying the same sadness in the eyes of an abused children in the eyes of their future selves.
Trend Themes
1. Split-face Advertising - The use of split-face portraits in advertising campaigns to illustrate a powerful message.
2. Personal Photography Projects - The potential that personal art and photography projects have in leading to bigger and better opportunities, such as ad campaigns.
3. Visual Mashing Techniques - The use of visual mashing techniques, such as split-face portraits, to create impactful and memorable art and advertising.
Industry Implications
1. Advertising - The use of split-face portraits in advertising campaigns to create powerful messaging around social issues.
2. Photography - The potential for personal art and photography projects to lead to commercial opportunities, such as working on an ad campaign.
3. Art and Design - The use of visual mashing techniques, such as split-face portraits, in creating impactful and memorable art and design pieces with a powerful message.
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