The Fruit Factory Fruit Twists Kids Snack Comes in Four Flavors
Michael Hemsworth — July 6, 2022 — Marketing
References: humdinger-foods & foodbev
The Fruit Factory Fruit Twists kids snack is a new product from Humdinger Foods-owned brand for children to offer them a sweet yet health-focused treat. The snack comes in four flavors including Strawberry, Blackcurrant, Apple and Orange, which are all twisted together for kids to peel apart. This offers an interactive experience that encourages kids to take their time to enjoy rather than being eaten as it is.
Brand Manager Tata Stevens spoke on the new The Fruit Factory Fruit Twists kids snack saying, "As the brand continues to grow, we wanted to add innovation to the current range by tapping into playability and flavour. Research shows that strings and peelers are the largest percentage spend for formats across our target audience and the new Fruit Twists allow consumers to twist, peel and chew as well as showcasing multiple flavours.”
Brand Manager Tata Stevens spoke on the new The Fruit Factory Fruit Twists kids snack saying, "As the brand continues to grow, we wanted to add innovation to the current range by tapping into playability and flavour. Research shows that strings and peelers are the largest percentage spend for formats across our target audience and the new Fruit Twists allow consumers to twist, peel and chew as well as showcasing multiple flavours.”
Trend Themes
1. Interactive Kids Snacks - There is an opportunity for companies to create more interactive and engaging snacks for children that encourage them to take their time and enjoy the food.
2. Fruit-flavored Snacks - Fruit-flavored snacks are becoming popular as more consumers are looking for healthier snack options.
3. Innovative Snack Packaging - There is an opportunity for companies to create innovative snack packaging that is both visually appealing and functional.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry has an opportunity to create more healthy and interactive snack options for children.
2. Packaging Industry - The packaging industry can develop innovative and functional packaging for snacks that will attract consumers and provide a unique experience.
3. Healthy Snack Industry - Healthy snack companies can capitalize on the trend of fruit-flavored snacks for children by creating new products with different flavor combinations.
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