The Fruit Bowl Dino Yogurt Eggs Have a Playful Yet Healthy Formula
Michael Hemsworth — August 15, 2020 — Marketing
References: fruit-bowl & foodbev
The Fruit Bowl Dino Yogurt Eggs are a new snack from the brand for the UK market that will enable parents to provide youngsters with a tasty yet healthful option. The snack is made with raisins that are covered with a coating of the brand's signature yogurt in three natural colors in order to create a marbled effect. This helps make the snack a fun product for children between the ages of four and 10 to enjoy.
Group Marketing Manager for Fruit Bowl Susanne Fraser spoke on the new snack saying, "Ahead of the launch of Dino Yogurt Eggs, we’ve listened to our customers and conducted significant research into what parents want. This showed key insights into a need for ease, convenience, portioning and great-tasting, real fruit products that engage children on their level too. We know, as parents ourselves, that we want to offer the very best items that our children will realistically eat, which is why we have created Dino Yogurt Eggs – a product made to keep both parents and children happy.”
Group Marketing Manager for Fruit Bowl Susanne Fraser spoke on the new snack saying, "Ahead of the launch of Dino Yogurt Eggs, we’ve listened to our customers and conducted significant research into what parents want. This showed key insights into a need for ease, convenience, portioning and great-tasting, real fruit products that engage children on their level too. We know, as parents ourselves, that we want to offer the very best items that our children will realistically eat, which is why we have created Dino Yogurt Eggs – a product made to keep both parents and children happy.”
Trend Themes
1. Fun and Healthy Snacks - The success of the Fruit Bowl Dino Yogurt Eggs highlights a trend towards snacks that are both enjoyable and nutritious.
2. Natural Food Coloring - The use of natural colors in the snack industry is increasing, providing an opportunity for disruptive innovation in the food coloring market.
3. Children's Snacks - There is a demand for snacks that engage children and appeal to their taste preferences, presenting an opportunity for innovation in the children's food and beverage industry.
Industry Implications
1. Snack Foods - The success of the Fruit Bowl Dino Yogurt Eggs showcases an opportunity for innovation in the snack food industry, particularly in the creation of healthy and appealing snacks for children.
2. Natural Food Colors - The trend towards using natural colors in food products indicates an opportunity for innovation in the natural food coloring industry, as consumers seek more natural and sustainable food options.
3. Children's Food and Beverage - The demand for snack products that engage and appeal to children presents an opportunity for innovation in the children's food and beverage industry, particularly in the creation of healthy and fun snacks.
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