McDonald's and Kirby Jenner Created the 'Frylus' for National Selfie Day
Laura McQuarrie — June 20, 2018 — Marketing
References: Frylus & news.mcdonalds
To promote the new 100% Fresh Beef Quarter Pounder, McDonald's teamed up with social media phenomenon Kirby Jenner to launch 'The Frylus' on National Selfie Day.
The McDonald's x Kirby Jenner collaboration introduces an artful 60-second film that presents a solution to the dilemma of having to choose between enjoying a burger to its fullest—mess and all—or keeping one's fingers clean to take the perfect selfie. The Frylus comes in as a fry-shaped stylus device that can be used to keep one's mobile device free from the inevitable mess that comes with eating the burger.
On National Selfie Day, those who purchase the new Quarter Pounder will be eligible to receive a Frylus at participating restaurants across the United States, where supply permits.
The McDonald's x Kirby Jenner collaboration introduces an artful 60-second film that presents a solution to the dilemma of having to choose between enjoying a burger to its fullest—mess and all—or keeping one's fingers clean to take the perfect selfie. The Frylus comes in as a fry-shaped stylus device that can be used to keep one's mobile device free from the inevitable mess that comes with eating the burger.
On National Selfie Day, those who purchase the new Quarter Pounder will be eligible to receive a Frylus at participating restaurants across the United States, where supply permits.
Trend Themes
1. Social Media Collaborations - The collaboration between McDonald's and Kirby Jenner highlights the trend of brands partnering with social media influencers to create unique promotional campaigns.
2. Functional Stylus Devices - The introduction of the 'Frylus' showcases the trend of stylus devices being designed for specific purposes, such as keeping mobile devices clean while eating.
3. Promotional Tie-ins - The offer of a free Frylus with the purchase of a Quarter Pounder demonstrates the trend of businesses leveraging limited-time promotions to drive customer engagement.
Industry Implications
1. Fast Food - Fast food chains like McDonald's can explore creating innovative promotional collaborations to boost sales and engage with customers.
2. Mobile Accessories - The demand for functional and unique stylus devices presents opportunities for companies in the mobile accessories industry to design products catering to specific needs.
3. Marketing and Promotions - Companies in the marketing and promotions industry can offer expertise and creative solutions to brands looking to create unique promotional campaigns and tie-ins.
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