Webank's Fruity Photoshopped Ads Add Pizazz to the Banking World
Shelby Lee Walsh — December 22, 2009 — Marketing
References: adsoftheworld & webank.it
Webank is a bank that has released some fruity photoshopped ads with the help of advertising agency Cayenne based in Milan, Italy. The ads feature three different fruits (a strawberry, pineapple and banana) made up of entirely edible and desirable parts. Forget stems, peels and leaves -- it's the fruit everyone wants!
With this sentiment in mind, Webank's fruity photoshopped ads have the saying "Forget What's Useless" slapped on in the bottom corners to prove to customers that their bank is straightforward and offers many benefits other banks don't.
With this sentiment in mind, Webank's fruity photoshopped ads have the saying "Forget What's Useless" slapped on in the bottom corners to prove to customers that their bank is straightforward and offers many benefits other banks don't.
Trend Themes
1. Edible Fruits - The trend of creating edible fruits from desirable parts of fruits and vegetables presents an opportunity for food and agriculture industry to innovate new products.
2. Photoshopped Ads - The trend of using creative and visually appealing photoshopped ads provide an opportunity for advertising agencies to come up with new ways to showcase products.
3. Straightforward Banking - The trend of banking services emphasizing on straightforward and transparent services present opportunities for fintech and banking industry to leverage technology to provide better customer experience.
Industry Implications
1. Food and Agriculture - The food and agriculture industry can explore the trend of creating edible fruits from desirable parts of fruits and vegetables and innovate products to cater to the growing demand for healthy and unique food products.
2. Advertising - The advertising industry can explore the trend of using creative and visually appealing photoshopped ads and come up with new strategies to showcase products and attract potential customers.
3. Fintech and Banking - The fintech and banking industry can explore the trend of emphasizing on straightforward and transparent banking services and use technology to provide better customer experience and improve customer retention
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