Real Fruit Puree is the First Ingredient in Fruit-tella Soft Gummies
Laura McQuarrie — March 24, 2021 — Lifestyle
References: prnewswire
Fruit-flavored gummies are often made with high fructose corn syrup and gelatin but not Fruit-tella Soft Gummies, which boast better-for-you formulas that rely on real fruit puree and pectin instead. In fact, real fruit puree is the first ingredient that goes into the soft gummies, and they get their flavors from natural sources. Families can feel especially good about purchasing the soft gummies, as they are free from tree nuts and peanuts.
The Fruit-tella Soft Gummies respond to the fact that more people are seeking out 'better-for-you choices within the confectionary category and these products satisfy with permissible indulgence and natural ingredients. The shapely gummies can be found in flavors like peach and berry.
The Fruit-tella Soft Gummies respond to the fact that more people are seeking out 'better-for-you choices within the confectionary category and these products satisfy with permissible indulgence and natural ingredients. The shapely gummies can be found in flavors like peach and berry.
Trend Themes
1. Natural Gummies - There is a growing demand for gummies made with natural ingredients and real fruit puree that brands can tap into by creating new formulations of their gummy products.
2. Clean Label Confectionery - Clean label gummies with healthier ingredient decks will appeal to consumers who prioritize transparency in the food they consume, therefore creating a disruptive opportunity for brands to create healthier products.
3. Peanut and Tree Nut Free Confections - Manufacturers can explore peanut and tree nut free candy alternatives that will appeal to families and schools by crafting better-for-you gummies that are free from allergens.
Industry Implications
1. Confectionery - Confectionery manufacturers can create better-for-you gummies to meet the rising demand for permissible indulgence among consumers and improve their brand positioning in this space.
2. Health and Wellness - As more consumers become mindful of their health and wellness, there is an opportunity for health and wellness brands to create clean label gummies made with healthier ingredients and appeal to consumers looking for healthy indulgences.
3. Foodservice - Foodservice companies can tap into the trend of peanut and tree nut free products in schools by providing peanut and tree nut free confections and gummies in their menu offerings.
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