'Nosh Mates' Pairs Fruit and Pretzel Snacks with Sweet Dips
Laura McQuarrie — February 15, 2017 — Lifestyle
References: noshem & packagingoftheworld
As an indulgent caramel dip is one of the best things to pair with fruit and pretzels, Nosh Mates is pairing and packaging these snacks for on-the-go eating.
Nosh Mates' 'Crispy Apples & Dip' sets contain three single-serving portions of apple chips and a sweet dip. Varieties offered include different kind of apple chips, as well as salted caramel, chocolate caramel and dark chocolate fudge dips.
While many emerging snack products on the market either attempt to fall into a category with other indulgent or wholesome snacks, Nosh Mates proudly embraces both terms in its branding. As it describes, "NoshMates truly is the best of both worlds, combining the essence of fruit and grains with the decadence of smooth dipping sauces."
Nosh Mates' 'Crispy Apples & Dip' sets contain three single-serving portions of apple chips and a sweet dip. Varieties offered include different kind of apple chips, as well as salted caramel, chocolate caramel and dark chocolate fudge dips.
While many emerging snack products on the market either attempt to fall into a category with other indulgent or wholesome snacks, Nosh Mates proudly embraces both terms in its branding. As it describes, "NoshMates truly is the best of both worlds, combining the essence of fruit and grains with the decadence of smooth dipping sauces."
Trend Themes
1. Indulgent Snack Pairings - The trend of pairing indulgent sweet dips with fruit and pretzel snacks presents opportunities for disruptive innovation in snack packaging and flavor combinations.
2. Single-serving Packaged Snacks - The trend of offering single-serving portions of paired snacks and dips presents opportunities for disruptive innovation in portable and convenient snack packaging, as well as in novel and unique flavor combinations.
3. Combining Indulgent and Wholesome Snacks - The trend of combining indulgent dipping sauces with wholesome fruit and grains presents opportunities for disruptive innovation in snack branding and positioning, as well as in creating healthier yet indulgent snack options.
Industry Implications
1. Snack Foods - The emerging trend of indulgent snack pairings presents opportunities for disruptive innovation in the snack foods industry, particularly in product packaging, flavor combinations, and brand positioning.
2. Convenience Foods - The trend of offering single-serving packaged snacks presents opportunities for disruptive innovation in the convenience foods industry, particularly in creating portable and convenient snack options for on-the-go consumers.
3. Health and Wellness Foods - The trend of combining indulgent dipping sauces with wholesome fruit and grains presents opportunities for disruptive innovation in the health and wellness foods industry, particularly in creating healthier yet indulgent snack options with unique flavor combinations.
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