Moi by Mademoiselle Desserts Frozen Mini Beignets are Easy to Enjoy
Michael Hemsworth — April 22, 2024 — Lifestyle
References: mademoiselledesserts & foodanddrinktechnology
Moi by Mademoiselle Desserts frozen mini beignets are arriving at UK grocers this springtime to provide easy access to the signature French pastry for consumers.
The product is crafted with a genuine French brioche dough that's infused with one of four flavor filings including Red Fruits, Hazelnut & Cocoa, Speculoos or Apple. The convenient format of the treats means that consumers can incorporate them into more occasions. The indulgent product is thus great for everyday enjoyment as a dessert or snack.
Head of Category Insights & Customer Marketing Anthony Saison spoke on the Moi by Mademoiselle Desserts frozen mini beignets saying, "Retailers strive to provide customers with high-quality products that deliver on taste and convenience. Our frozen mini beignets offer just that – an authentic French dessert experience that’s easy to prepare and enjoy at home. Our research shows that smaller, lighter indulgence is a growing trend in the sweet bakery arena with consumers increasingly interested in smaller touches of indulgence and quality ”
The product is crafted with a genuine French brioche dough that's infused with one of four flavor filings including Red Fruits, Hazelnut & Cocoa, Speculoos or Apple. The convenient format of the treats means that consumers can incorporate them into more occasions. The indulgent product is thus great for everyday enjoyment as a dessert or snack.
Head of Category Insights & Customer Marketing Anthony Saison spoke on the Moi by Mademoiselle Desserts frozen mini beignets saying, "Retailers strive to provide customers with high-quality products that deliver on taste and convenience. Our frozen mini beignets offer just that – an authentic French dessert experience that’s easy to prepare and enjoy at home. Our research shows that smaller, lighter indulgence is a growing trend in the sweet bakery arena with consumers increasingly interested in smaller touches of indulgence and quality ”
Trend Themes
1. Smaller Touches of Indulgence - Consumers are increasingly interested in smaller touches of indulgence and quality, creating opportunities for bite-sized gourmet treats.
2. Everyday Gourmet Convenience - The convenience of high-quality frozen pastries for everyday enjoyment opens up new possibilities for upscale snacking and dessert options at home.
3. Flavor-infused Treats Trend - The popularity of flavor-infused pastries like the Moi by Mademoiselle Desserts frozen mini beignets reflects a growing trend for unique taste experiences in convenient formats.
Industry Implications
1. Frozen Food - The frozen food industry can leverage the demand for gourmet convenience by introducing more upscale, flavor-infused frozen pastry options.
2. Bakery - Bakeries have the opportunity to tap into the trend of smaller indulgences by offering a range of bite-sized gourmet pastries for various occasions.
3. Retail - Retailers can capitalize on the flavor-infused treats trend by stocking their shelves with convenient, high-quality frozen pastry options that cater to consumer preferences.
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