Myles Comfort Foods’ Frozen Mac and Cheese is Protein-Packed
Laura McQuarrie — May 25, 2023 — Lifestyle
Myles Comfort Foods makes clean-ingredient frozen mac and cheese that’s convenient, nutritious and comforting. With available varieties like Philly Steak & Cheese, Buffalo Style Chicken and classic Homestyle, Myles Comfort Foods serves up inspiring options that are handcrafted and quick-cooking.
Myles Comfort Foods recently rebranded and reintroduced its flagship product with a fresh new look and a focus on its protein content.
Busy, health-conscious consumers are searching for mac and cheese options that are not only convenient and nutritious, but will also help them minimize their consumption of artificial additives and overly processed ingredients. This consumer segment is looking for comforting meals that offer a guilt-free and quick solution to their cravings, allowing them to enjoy a nostalgic and comforting dish without compromising their health or dietary preferences.
Myles Comfort Foods recently rebranded and reintroduced its flagship product with a fresh new look and a focus on its protein content.
Busy, health-conscious consumers are searching for mac and cheese options that are not only convenient and nutritious, but will also help them minimize their consumption of artificial additives and overly processed ingredients. This consumer segment is looking for comforting meals that offer a guilt-free and quick solution to their cravings, allowing them to enjoy a nostalgic and comforting dish without compromising their health or dietary preferences.
Trend Themes
1. Clean-ingredient Convenience Foods - There seems to be an unmet need for more healthy, convenient and comforting meal options in the market. Disruptive innovation opportunities exist for companies that can provide these options with clean ingredients.
2. Protein-packed Frozen Meals - Consumers are looking for mac and cheese options that offer high protein content. Companies can disrupt the market by creating more protein-packed frozen meals in nostalgic flavors and with clean ingredients.
3. Rebranding with Focus on Nutritional Value - Rebranding frozen meals with an emphasis on the nutritional value of the product and highlighting clean ingredients could be a disruptive way for companies to differentiate themselves in the frozen food market.
Industry Implications
1. Frozen Foods Industry - Companies in the frozen foods industry can disrupt the market by creating more healthy, high protein, and nostalgic meals with clean ingredients that are convenient and quick to prepare.
2. Convenience Foods Industry - Companies in the convenience foods industry can capitalize on the growing need for healthier and comforting meal options by creating frozen meals with clean ingredients and high protein contents in popular nostalgic flavors.
3. Meal Delivery Services Industry - Meal delivery services can disrupt the market by offering more clean-ingredient and protein-packed comfort food options that can be easily prepared by time-strapped customers, catering to their need for convenience and health.
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