Frisky Midget Wine Packaging Sneaks Up on the Consumer
Amelia Roblin — September 6, 2011 — Marketing
References: studiolostandfound & thedieline
With so many drinks to choose from at the liquor store, wineries are becoming increasingly concerned with setting their labels apart through the offbeat exploration of graphic design. Frisky Midget Wine packaging may share the same silhouette with its dozens of neighbors, but its branding is sure to be noticed first.
This series of fermented grape beverages by Killinchy Wines adopted the outlandish name to remain memorable, and the illustrative rendering of it by Studio Lost & Found makes it unforgettable. As a throwback to Communist Russia, the three colorful stickers display faded newspaper clippings in the background and a lineup of descending Matryoshka dolls in the foreground. A "Frisky Midget" could have taken a number of different forms, but Frisky Midget Wine packaging imagines her as a sexy and free-spirited creature who refuses to conform.
This series of fermented grape beverages by Killinchy Wines adopted the outlandish name to remain memorable, and the illustrative rendering of it by Studio Lost & Found makes it unforgettable. As a throwback to Communist Russia, the three colorful stickers display faded newspaper clippings in the background and a lineup of descending Matryoshka dolls in the foreground. A "Frisky Midget" could have taken a number of different forms, but Frisky Midget Wine packaging imagines her as a sexy and free-spirited creature who refuses to conform.
Trend Themes
1. Offbeat Graphic Design - The trend of wineries using offbeat graphic design to stand out on the shelves creates opportunities for disruptive innovation in the packaging industry.
2. Nostalgic Branding - The use of nostalgic branding, like the throwback to Communist Russia in the Frisky Midget Wine packaging, presents opportunities for disruptive innovation in the beverage industry.
3. Unconventional Naming - The trend of adopting unconventional and attention-grabbing names, such as Frisky Midget Wine, opens up opportunities for disruptive innovation in the winery and marketing industries.
Industry Implications
1. Packaging Industry - The unique graphic design approaches used by wineries, like Frisky Midget Wine packaging, offer disruptive innovation opportunities for the packaging industry.
2. Beverage Industry - The use of nostalgic branding in the Frisky Midget Wine packaging presents opportunities for disruptive innovation in the beverage industry.
3. Winery Industry - The trend of unconventional naming, exemplified by Frisky Midget Wine, creates opportunities for disruptive innovation in the winery industry and marketing strategies.
4.3
Score
Popularity
Activity
Freshness
