The Fridge Raiders Meat-Free Tasty Bites Come in Two Options
Michael Hemsworth — April 29, 2022 — Marketing
References: fridgeraiders & talkingretail
The Fridge Raiders Meat-Free Tasty Bites are a new product line from the UK-based brand that offers consumers a plant-based take on the namesake snack. The product is crafted with fava beans to give them a plant-based recipe that's still high in protein, and comes in two varieties including Slow-Roasted and Katsu. The snack comes in 65-gram and 45-gram bags, which both feature easily identifiable branding and text to help shoppers pinpoint them on store shelves.
Marketing Manager Chris Doe commented on the new Fridge Raiders Meat-Free Tasty Bites saying, "The growth of the meat-free category is not slowing down, so we are excited to offer our customers a delicious meat-free snacking option in a category that we know currently under-delivers on taste. We know consumers are on the hunt for a meat-free snack that delivers on taste, texture and quality while also being a healthy and fulfilling option.”
Marketing Manager Chris Doe commented on the new Fridge Raiders Meat-Free Tasty Bites saying, "The growth of the meat-free category is not slowing down, so we are excited to offer our customers a delicious meat-free snacking option in a category that we know currently under-delivers on taste. We know consumers are on the hunt for a meat-free snack that delivers on taste, texture and quality while also being a healthy and fulfilling option.”
Trend Themes
1. Plant-based Snacks - Opportunity for disruptive innovation by introducing unique and tasty plant-based snacks in the market.
2. Protein-rich Snacks - Opportunity for disruptive innovation by introducing protein-rich snack options other than meat-based products.
3. Convenient Snacking - Opportunity for disruptive innovation by introducing convenient and easy-to-carry snack options for on-the-go consumers.
Industry Implications
1. Snack Industry - Opportunity for disruptive innovation by incorporating plant-based and protein-rich options in the existing snack products or introducing new products specifically for the growing vegan and flexitarian market.
2. Food Retail Industry - Opportunity for providing healthier snack options and investing in marketing and promoting the benefits of plant-based and protein-rich alternatives for snack foods.
3. Health and Wellness Industry - Opportunity for developing and marketing healthy snack alternatives for consumers looking for fulfilling and nutritious snack options.
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