The Fridge Raiders Katsu Chicken Bites are Limited Edition
Michael Hemsworth — April 8, 2020 — Marketing
References: fridgeraiders & foodbev
The Fridge Raiders Katsu Chicken Bites are a flavorful, protein-rich snack that highlights a high-quality profile for consumers in the UK to enjoy. The limited-edition chicken snack is made with the traditional flavor of Japanese Chicken Katsu and aims to respond to increased consumer demand for internationally inspired food products. The product is, like the brand's other offerings, made with 100% real chicken breast and finished with the satisfying flavor of spiced Katsu sauce.
Brand Manger at Fridge Raiders Julia May spoke on the new Fridge Raiders Katsu Chicken Bites saying, "We know that Chicken Katsu has proven to be a real hit with consumers, but we haven’t seen much of this flavor within the snacking space. We’re therefore excited to launch our new Katsu Flavoured Chicken Bites into the market so that our customers can tap into this trend and attract even more shoppers to their snacks offering in-store. As with our full range, Katsu Flavoured Chicken Bites are all made with 100% seasoned chicken breast making them a great source of protein – they’re the perfect option for shoppers looking for healthier alternatives that still deliver great taste.”
Brand Manger at Fridge Raiders Julia May spoke on the new Fridge Raiders Katsu Chicken Bites saying, "We know that Chicken Katsu has proven to be a real hit with consumers, but we haven’t seen much of this flavor within the snacking space. We’re therefore excited to launch our new Katsu Flavoured Chicken Bites into the market so that our customers can tap into this trend and attract even more shoppers to their snacks offering in-store. As with our full range, Katsu Flavoured Chicken Bites are all made with 100% seasoned chicken breast making them a great source of protein – they’re the perfect option for shoppers looking for healthier alternatives that still deliver great taste.”
Trend Themes
1. Internationally-inspired Food Products - The popularity of internationally-inspired food products presents an opportunity for brands to create unique and flavorful offerings that cater to consumer demand.
2. Limited-edition Snacks - Developing limited-edition snack options allows brands to create a sense of exclusivity and novelty, attracting consumers who seek unique and exciting culinary experiences.
3. Healthier Snack Alternatives - The demand for healthier snack options provides an opportunity for brands to develop protein-rich, high-quality snacks that cater to health-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of internationally-inspired chicken snacks to create innovative and diverse products that cater to changing consumer preferences.
2. Snack Food - The snack food industry can tap into the opportunity of limited-edition snacks to create a sense of excitement and exclusivity, driving consumer engagement and sales.
3. Healthy Food - The healthy food industry can capitalize on the demand for healthier snack alternatives by developing protein-rich options that align with consumers' desire for nutritious and satisfying snacks.
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