These Fridge Raiders Chicken Bites Come in Two Flavors
Michael Hemsworth — October 29, 2020 — Marketing
References: kerrygroup & foodbev
These new limited-edition Fridge Raiders Chicken Bites have been unveiled by Kerry Foods as a range of chicken-based snacks for consumers seeking out an easy yet flavorful way to enhance mealtime. The snacks come in two distinct flavor options including Chicken & Stuffing and the Caribbean Jerk, which is part of the brand's World Flavors range. The chicken snacks are each made with 100% real chicken breast and are packed with protein as well as savory flavor.
Brand Manager Beth George spoke on the new limited-edition Fridge Raiders Chicken Bites saying, "We are excited to launch two new, delicious flavors into our much-loved Chicken Bites range. With our shoppers continuing to look for variety in protein snacks, we are confident that both our festive Chicken and Stuffing, and our ‘World Flavours’ Caribbean Jerk Chicken flavors will be crowd pleasers.”
Brand Manager Beth George spoke on the new limited-edition Fridge Raiders Chicken Bites saying, "We are excited to launch two new, delicious flavors into our much-loved Chicken Bites range. With our shoppers continuing to look for variety in protein snacks, we are confident that both our festive Chicken and Stuffing, and our ‘World Flavours’ Caribbean Jerk Chicken flavors will be crowd pleasers.”
Trend Themes
1. Limited-edition Frozen Snacks - Opportunity for new, seasonal flavors that cater to consumers looking for convenient and flavorful mealtime options.
2. Protein-based Snacks - Potential to tap into the growing demand for high protein snacks that provide both taste and nutrition.
3. World Flavors - Disruptive innovation opportunity lies in offering diverse and internationally-inspired flavors to expand the range of chicken-based snacks.
Industry Implications
1. Food Manufacturing - Market potential to introduce innovative frozen chicken snack products that cater to the changing consumer preferences for quick and tasty meals.
2. Convenience Food - Opportunity to create convenient and ready-to-eat chicken snack options that meet the demand for flavorful and protein-packed on-the-go snacks.
3. Frozen Food - Potential to disrupt the frozen food industry by offering limited-edition chicken snacks with unique and seasonal flavors, appealing to consumers seeking variety.
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