The Tofu House Fresh Tofu Product Branding is Clean and Custom
Michael Hemsworth — October 7, 2016 — Lifestyle
References: blow.hk & packagingoftheworld
The latest packaging design for the Tofu House fresh tofu products aims to make the products focus on the items within rather than on fancy packaging.
Developed by the BLOW HK creative agency, the Tofu House branding sees each product receive a custom typeface that details the product to the consumer. This approach is attributed to the varied usage that fresh tofu has; the ingredient can be used in so many different ways that each product deserves its own typeface to correlate the inherently unique taste experience that's achieved.
The new labeling for Tofu House products focuses on being clean-cut, simplified and unified to make the products stand out in cold cases in the grocery store.
Developed by the BLOW HK creative agency, the Tofu House branding sees each product receive a custom typeface that details the product to the consumer. This approach is attributed to the varied usage that fresh tofu has; the ingredient can be used in so many different ways that each product deserves its own typeface to correlate the inherently unique taste experience that's achieved.
The new labeling for Tofu House products focuses on being clean-cut, simplified and unified to make the products stand out in cold cases in the grocery store.
Trend Themes
1. Custom Typeface Packaging - Creating custom typeface for each product can make packaging more appealing without compromising simplicity.
2. Simplified Packaging Design - Streamlining product packaging design can make products more visually appealing to consumers without overshadowing the product itself.
3. Product-focused Branding - Putting more emphasis on the product through branding can help it stand out and attract consumers who prioritize substance over style.
Industry Implications
1. Food Packaging and Design - Food companies can explore new design strategies like custom typeface and simplified packaging design to make their products more appealing to consumers.
2. Health Food and Ingredients - Adopting a product-focused approach to branding can help health food and ingredient companies highlight the unique benefits of their offerings.
3. Retail and Grocery - Creating packaging that focuses on the product and emphasizes simplicity can help products stand out in grocery stores and attract shoppers who prioritize substance over style.
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