The Mentos 'Fresh News' Facebook App Generates News Reports for Users
Laura McQuarrie — August 5, 2013 — Pop Culture
References: mentosfreshnews & adverblog
'Fresh News' is a Facebook app that takes personal data shared by users and turns it into a news report. By giving this app access to your personal information on Facebook, it compiles a custom news report using information like recent check-ins and profile pictures.
Users are encouraged to share these fresh news reports of their Facebook activities with friends across the social networking site. Since each user's Facebook account is completely unique, there are endless possibilities for videos that can be created and each one is completely different for each user. This campaign taps into the popularity of users sharing their latest news on Facebook, as well as the upcoming release of the Anchorman sequel.
Users are encouraged to share these fresh news reports of their Facebook activities with friends across the social networking site. Since each user's Facebook account is completely unique, there are endless possibilities for videos that can be created and each one is completely different for each user. This campaign taps into the popularity of users sharing their latest news on Facebook, as well as the upcoming release of the Anchorman sequel.
Trend Themes
1. Personalized News Reports - Utilize personal data to generate customized news reports for users in real-time.
2. Social Media Campaigns - Leverage user-generated content from social networking sites to create engaging campaigns.
3. Data-driven Marketing - Harness user data to deliver targeted marketing messages and personalized content.
Industry Implications
1. Media and Entertainment - Incorporate personalization and user-generated content into news reporting and entertainment experiences.
2. Digital Marketing - Utilize data-driven marketing strategies to deliver highly relevant and personalized campaigns.
3. Social Media Platforms - Develop innovative features and apps that leverage user data to enhance user engagement and interaction.
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