Fresh Moves Drives Crisp Produce to the Food Deserts
Meghan Young — November 19, 2013 — Lifestyle
References: freshmoves.org & fastcoexist
At first the Fresh Moves bus may simply look like a typical public mode of transportation that has been completely covered in a bright advertisement for some kind of farmer's market. In reality, it is the farmer's market. The Fresh Moves bus is a mobile grocery store that is set to bring crisp produce to food deserts in Chicago this Thanksgiving.
Founded by Steven Casey, the Fresh Moves bus does more than simply bring such healthy options to different neighborhoods. It endeavors to educate those who are not necessarily familiar with such produce so that they know delicious meals can be made with them. Once that takes root, these people become repeat customers with a better understanding.
Founded by Steven Casey, the Fresh Moves bus does more than simply bring such healthy options to different neighborhoods. It endeavors to educate those who are not necessarily familiar with such produce so that they know delicious meals can be made with them. Once that takes root, these people become repeat customers with a better understanding.
Trend Themes
1. Mobile Grocery Buses - Disruptive innovation opportunity: Expanding mobile grocery bus services to other food deserts in different cities.
2. Farmers Market Advertising - Disruptive innovation opportunity: Utilizing public transportation as a platform for promoting local farmers markets.
3. Produce Education - Disruptive innovation opportunity: Creating educational programs to increase awareness and knowledge about cooking with fresh produce in underserved communities.
Industry Implications
1. Transportation - Disruptive innovation opportunity: Developing more efficient and sustainable mobile grocery buses to reach food deserts worldwide.
2. Advertising - Disruptive innovation opportunity: Designing innovative advertising strategies that utilize public transportation as a medium for promoting local food initiatives.
3. Education - Disruptive innovation opportunity: Leveraging technology to develop interactive platforms for educating underserved communities about healthy food options and cooking techniques.
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